Lexus Hybrid Living Presents Project GreenHouse at the 2008 Sundance Film Festival, Jan 18–22, 2008

Exemplifying eco-luxury lifestyle options, eco-fashions, organic spa, and carbon offset programs for film festival entries and attendees.

Park City, UT, December 26, 2007 --( The 2008 Sundance Film Festival will once again experience a deeper shade of green with the second year entry of Project GreenHouse, a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living.

Having set the standard on sustainable living with the first edition of Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living is once again the exclusive presenting partner, showcasing the very latest in eco-luxury lifestyle, both on and off the road. And for the first time, Sundance Channel will produce segments for their daily on-air broadcast of the festival - including interviews with participating film directors and cast - from a specially designed studio on location at Project GreenHouse.

With nature’s backdrop of Park City, eco-curious celebrities and VIPs will experience unparalleled luxury beginning with complimentary rides to the exclusive suite in the world’s first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan. Project GreenHouse is located at 306 Main Street, Park City, UT, just steps away from the Egyptian Theatre, and will be open from January 18–22, 2008, from 1pm-6pm. A modern lifestyle suite, Lexus Hybrid Living will design a model space, featuring selections from Organic Interior Designer Kelly La Plante and using pieces from the Lexus Hybrid Living collection and Karastan carpets.

Pangea Organics will pamper guests with a refreshing and rejuvenating spa, featuring its suite of organic bath and body products. Guests will also enjoy organic beverages from Noble Juice and Modmix: the first and only USDA certified organic cocktail mixer, Vere Chocolate tasting and more!

One of the highlights of Project GreenHouse is the Eco-Fashion Closet, curating the latest sustainable designs from established and emerging designers. This year’s collection include designs from This year’s collection will include womenswear and menswear designs, shoes and accessories from Bahar Shapar, Beyond Skin, Covet, DDCLAB, Diane von Furstenberg for FutureFashion, Eco-Centric, Ekovaruhuset, Earnest Sewn, Lara Miller, Linda Loudermilk, Loomstate, Masako Oka, Monique Pean Jewelry, OBLI Organics, Rodarte, ScooterBees, Sustainable Collective, Teich, TOM’s Shoes, The Cotton Market, and more.

“What is your Film’s Carbon Footprint?” is this year’s key initiatives for Project GreenHouse and to bring awareness to the importance of reducing one’s carbon footprint. Participating films, documentaries, and shorts are invited to offset their carbon emissions through our partner, Earth Pledge and its Limit450 initiative, which supports local American farmers. Festivalgoers are also highly encouraged to visit Project GreenHouse and carbon offset their travel to the festival.

Project GreenHouse is produced and solely owned by Corrin Arasa, President of E2 Marketing. Press who would like to attend or to request an interview with Corrin Arasa, please contact STATE Public Relations, Kristina Ratliff, at 646.714.2520 or or Ryan Urcia,

For information on Lexus Hybrid Living, contact Inform Ventures at 323.906.0736 or Dee Murphy at

Project GreenHouse
Ryan Urcia