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CraneMorley, Inc.

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CraneMorley Earns AVA Digital Award for Web-based Automotive Training Development

Long Beach, CA, February 19, 2016 --( CraneMorley is a Gold Award recipient in the AVA Digital Awards 2016 competition, earning recognition for development of the Express Service for Service Advisors web-based training course. The interactive training was designed for a global automobile manufacturer to familiarize service professionals with the elements of a comprehensive service program created to meet the needs and exceed the expectations of their customers.

AVA Digital Awards

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions- to websites that present interactive components such as video, animation, blogs, and podcasts- to interactive social media sites- to other forms of user-generated communication.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. This year there were 2,500 entries from throughout the United States, Canada, and 17 other countries.

Developing an Outstanding Customer Experience

Express Service for Service Advisors is one of a four-part web-based training course package designed by CraneMorley to introduce dealership aftersales personnel to the Express Service process. This is the Service Advisor portion of the training series for a learner audience that includes Managers, Service Consultants and Technicians.

In addition to familiarizing Service Advisors with specifics of the service process, the curriculum highlights customer expectations and dealership benefits of Express Service and the need for this outstanding customer experience. Videos, images, interactive activities and downloadable reference documents provide learners with training on their role in the Express Service process, including customer handling procedures and the critical inspection and timing components of the workflow.

About CraneMorley

CraneMorley is an instructional design firm that develops performance-based learning. They design tools that develop employees at every stage of the learning path: before, during and after formal training. Deliverables range from traditional curriculum workshops to eLearning development, including mobile device solutions, interactive tools, and simulations. More information can be found at
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CraneMorley, Inc.
Gil Feroli

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