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Emotive Brand Launches Fast Forward a New Offering for High-Growth Startups

Workshop-Driven, Agile Approach Designed to Align the Brand and Business Strategy

San Francisco, CA, March 30, 2016 --( Emotive Brand, the brand strategy and design consultancy that believes in the power of brand transformation to drive business performance, today announced a new offering for high-growth startups. The offering – Fast Forward – comes in response to the increased demand for startups to make quick, strategic shifts to align to changes in the business and/or the need to scale quickly.

Fast Forward is a workshop-driven approach designed to align the brand and business strategy. It is a four-week lean process: week one includes interviews and immersion into the business and industry; week two is five days of on-site workshops; and weeks three through four are devoted to producing the deliverables, prioritized in week two, to address key business needs.

“I developed this approach to combat the difficulty I constantly heard from founders that, while they wanted in invest time and money into strategy, they didn’t have the time for a lengthy engagement. They needed results fast and that is what Fast Forward delivers. They want help to triage and work through the specific issues they face in an agile format,” said Tracy Lloyd, Chief Strategy Officer and Co-Founder of Emotive Brand. “Fast Forward is the fastest way for startups to move the needle forward for their brand and business.”

The condensed process is an easier way to enable greater focus, attention, and teamwork from these clients. From day one, Emotive Brand embeds its team into its clients and gets straight to work. The result is transformative to the business, the brand, and the leadership team.

"Fast Forward really pushed our business forward with speed and agility,” said Joaquin Lippincott, President and Founder of Metal Toad, one of Emotive Brand’s first Fast Forward clients. “Our engagement with employees improved, we tightened our go-to-market strategy, and clarified our positioning. And as a result, our business is thriving.”

At the culmination of day one of the on-site workshops, Emotive Brand clients emerge with an agreed upon set of high-impact deliverable that address the most salient issues.

"In less than a week, Emotive Brand was able to give us a powerful and differentiated platform for our business. Differentiated, authentic and achievable,” said Tony Rasmussen, VP of Engineering Metal Toad.

About Emotive Brand
Emotive Brand is a brand strategy and creative consultancy that transforms business by transforming brands. Emotive Brand works with B2B brands in technology, high-growth startups, professional services firms, and with purpose-led brands. Co-Founders, Bella Banbury and Tracy Lloyd have built a unique brand strategy firm that works with companies to build brands that matter and brands that thrive. Bridging the rational needs of business with the emotional needs of people, Emotive Brand produces transformational brand strategies. Clients over the years include AppAnnie, Apigee, Pandora, UPS, PubMatic, VMware, Informatica, Cadence, Kleiner Perkins, Livongo, McGuire Furniture, Drawbridge, and many more. For more information, visit Emotive Brand at
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Emotive Brand
Tracy Lloyd

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