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Walt Disney Imagineering’s Journey to Model-Based Systems Engineering to be Shared at CIMdata’s Simulation-Driven Systems Development Workshop

Presentation by Disney’s Matthew Loew will share the challenges and the lessons learned.

Ann Arbor, MI, April 09, 2016 --( CIMdata, Inc., the leading global PLM strategic management consulting and research firm, announces that Matthew Loew, a senior project manager at Walt Disney Imagineering (WDI), will make a keynote presentation at CIMdata’s Simulation-Driven Systems Development Knowledge Council workshop taking place in Troy, Michigan on April 27. The event is being held in conjunction with NAFEMS’ Engineering Analysis & Simulation in the Automotive Industry: Emerging Standards & Practices event.

Drawing on inspiration from the Walt Disney quote, “We keep moving forward, opening up new doors, and doing new things, because we’re curious... and curiosity keeps leading us down new paths,” Matthew Loew’s presentation, “Model-Based Systems Engineering Requirements from a User’s Perspective,” will discuss the real-world engineering and cultural challenges, lessons learned, and business opportunities in implementing a Model-Based Systems Engineering (MBSE) approach at WDI. A vision for applying these tools and techniques, starting in the earliest "Blue Sky" phase to define the Creative Intent all the way through the final Commissioning, will also be shared.

Matthew Loew’s role at WDI is to help lead efforts in the Ride Engineering organization to move from a process that is predominately document-based to one that is model-based. Mr. Loew has a passion for building and leading high-performance engineering teams supporting new product development projects. He has been active in large-scale engineering projects in the entertainment, transportation, defense, energy, industrial, and heavy equipment sectors for 20 years and has led multiple projects to drive the development of new machines and systems by introducing advanced Modeling & Simulation and MBSE methods.

CIMdata’s Simulation-Driven Systems Development workshop is a must-attend event for industrial organizations and PLM software and service providers involved in systems modeling and simulation. It offers independent education and a collaborative networking environment where ideas, trends, experiences, and relationships critical to the industry take root.

The theme for the workshop is “Driving Industry to Model-Based Systems Engineering.” Presentations and interactive sessions will address the following critical areas: industry standards, MBSE requirements, co-simulation, and the integration of SysML models with modeling and simulation tools. Attendees should expect to gain a solid understanding of current best practices and of the work that CIMdata’s Simulation-Driven Systems Development Knowledge Council is undertaking.

Mr. Donald Tolle, CIMdata’s Director, Simulation-Driven Systems Development Practice will serve as the facilitator for this workshop. He will be joined by CIMdata’s Executive Consultant for Simulation, Dr. Keith Meintjes. For more information on attending the CIMdata workshop or the NAFEMS’ event visit the CIMdata website at:

About CIMdata

CIMdata, a leading independent worldwide firm, provides strategic management consulting to maximize an enterprise’s ability to design and deliver innovative products and services through the application of Product Lifecycle Management (PLM) solutions. Since its founding in 1983, CIMdata has delivered world-class knowledge, expertise, and best-practice methods on PLM solutions. These solutions incorporate both business processes and a wide-ranging set of PLM-enabling technologies.

CIMdata works with both industrial organizations and providers of technologies and services seeking competitive advantage in the global economy. In addition to consulting, CIMdata conducts research, provides PLM-focused subscription services, and produces several commercial publications. The company also provides industry education through PLM certificate programs, seminars, and conferences worldwide. CIMdata serves clients around the world from offices in North America, Europe, and Asia- Pacific. To learn more about CIMdata’s services, visit our website at, follow us on Twitter:, or contact CIMdata at: 3909 Research Park Drive, Ann Arbor, MI 48108, USA; Tel: +1 734.668.9922; Fax: +1 734.668.1957; or at Oogststraat 20, 6004 CV Weert, The Netherlands; Tel: +31 (0) 495.533.666.
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