Washington, DC, April 13, 2016 --(PR.com
)-- WAKA Kickball & Social Sports, the nation’s largest social sports club for people 21+, today announced its new partnership with Anheuser-Busch, making Bud Light the Official Beer of WAKA. The partnership will include experiential marketing activations, as well as the addition of the Bud Light logo to all WAKA league t-shirts, website, and promotional items.
Bud Light has long been a favorite for team celebrations on and off the field. Now, it will have a prime presence at WAKA’s leagues and events across the country, including the 19th annual WAKApalooza Weekend in Las Vegas, NV, which had 3000+ participants in 2015.
“Anheuser-Busch is excited to partner with WAKA as their national beer partner,” says Andrew Porter, Sr. Director of Trade Marketing at Anheuser-Busch. “We believe that social sports leagues provide the ideal platform to connect Bud Light with consumers through enhancing both the on field and post-game bar experience.”
“The social culture, enjoying games with friends after work, and sharing stories over a pitcher at the league bar is a big part of the WAKA culture,” says WAKA Co-Founder Johnny LeHane. “Bud Light embodies this culture and will be a great partner to bring more people in our community together for seasons to come.”
About WAKA Kickball & Social Sports
WAKA Kickball & Social Sports is a social-athletic club whose mission is to deliver the best fun and life-changing happiness. WAKA’s spirit is a core belief in having fun – that life should be fun and people should be happy.
WAKA created the adult co-ed kickball craze in 1998 and operates hundreds of official World Kickball Association kickball leagues in over 30 states throughout the country as well as the annual Founders Cup World Kickball Championship in Las Vegas.
For more information about WAKA Kickball & Social Sports: http://www.kickball.com/aboutus
Anheuser-Busch InBev is the leading global brewer, one of the world’s top-five consumer products companies and ranks among the leaders in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. For 2014, the company realized revenues of 47.1 billion USD. With a dream to be the Best Beer Company Bringing People Together For a Better World, the company has a strong, balanced portfolio, including six of the 10 most valuable beer brands in the world*, and it holds the No. 1 or No. 2 position in many of the world’s leading beer markets.
Headquartered in Leuven, Belgium, Anheuser-Busch InBev leverages the collective strength of approximately 155,000 people in 25 countries worldwide. The company works through six geographical Zones; North America, Mexico, Latin America North, Latin America South, Europe, and Asia Pacific, allowing our consumers around the world to enjoy our beers.
Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, and Jupiler®, Cass®.
WAKA Kickball & Social Sports