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Kent Van Liere with NERA Economic Consulting to Speak at the Knowledge Groupís How to Design Effective Consumer Surveys for Trademark and False Advertising Event


Kent Van Liere, Senior Vice President, NERA Economic Consulting to Speak at the Knowledge Groupís How to Design Effective Consumer Surveys for Trademark and False Advertising Cases: Practical Guide Live Webcast.

New York, NY, July 13, 2016 --(PR.com)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Kent Van Liere, Senior Vice President, NERA Economic Consulting will speak at the Knowledge Group’s webcast entitled: “How to Design Effective Consumer Surveys for Trademark and False Advertising Cases: Practical Guide Live Webcast.” This event is scheduled for July 19, 2016 from 12:00pm – 2:00pm (ET).

For further details, please visit:
https://theknowledgegroup.org/all-events-list/live-webcasts/event-homepage/?event_id=1604

About Kent Van Liere

Dr. Van Liere is a Senior Vice President at NERA with expertise in survey research, sampling, statistics, and market research. He regularly testifies on the use of surveys and sampling in a wide range of cases including anti-trust, false and deceptive advertising, intellectual property, and product liability mass torts. He has been deposed in over 50 matters and testified at trial in a matters such on likelihood of confusion, patent infringement, trade dress confusion, false advertising and analysis of lead paint market share.

Prior to joining NERA in 2006, Dr. Van Liere served as a Principal or President with a number of market research firms. Earlier in his career he was a tenured Associate Professor at the University of Tennessee where he taught statistics, sampling, and survey research methods at both the graduate and undergraduate levels. He has a PhD. in Sociology for Washington State University.

About NERA Economic Consulting
NERA Economic Consulting (www.nera.com) is a global firm of experts dedicated to applying economic, finance, and quantitative principles to complex business and legal challenges. For over half a century, NERA’s economists have been creating strategies, studies, reports, expert testimony, and policy recommendations for government authorities and the world’s leading law firms and corporations. With its main office in New York City, NERA serves clients from more than 25 offices across North America, Europe, and Asia Pacific.

Event Synopsis:
Consumer surveys play an important evidentiary role in various aspects of trademark and false advertising litigation, as well as other types of cases. In trademark cases, surveys commonly are used to establish secondary meaning and likelihood of confusion. In Lanham Act advertising litigation, surveys most typically are used to prove implied falsity. And in consumer class action litigation, surveys more and more are used in opposition to motions for class certification. Finally, in various areas of the law, surveys are growing in use in the context of assessing damages or their absence.

In this two-hour live webcast, a panel of distinguished professionals assembled by The Knowledge Group will help the audience understand the important aspects of Consumer Surveys for Trademark and False Advertising Cases. Speakers will offer best practices and latest insights for this significant topic.

Key issues that will be covered in this course are:

- The Role of Consumer Surveys In Trademark and False Advertising Disputes
- Do’s and Don’ts in the Design and Use of Consumer Surveys
- Key Issues and Common Pitfalls
- Important recent survey decisions

About The Knowledge Group/The Knowledge Congress Live Webcast Series

The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/
Contact Information
The Knowledge Group
Thomas LaPointe, Jr., Executive Director
646-844-0200
Contact
www.theknowledgegroup.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org

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