Mendham, NJ, August 01, 2016 --(PR.com
)-- Joining the Singer Company after college gave Jack Buckman the perfect opportunity to eventually work overseas, one of his ambitions. “It was important to me to work in a foreign culture,” he said. After spending a few years in New York at corporate headquarters, Buckman eventually went to Paris, London and Chicago. Buckman shares his perspective on the company’s ups and downs in an award-winning new book released by Dog Ear Publishing.
His 17 years with the company provide a unique insight into Singer, a retail colossus that in its 120-year history grew into a household name. He uses narrative nonfiction flawlessly to relay the company’s history, warts and all. “Unraveling the Threads: The Life, Death and Resurrection of the Singer Company, America’s First Multi-National Corporation” has received the distinction of being named a Dog Ear Publishing Award of Literary Excellence winner.
The book includes little-known facts about tinkerer Isaac Merritt Singer, a ladies’ man who invented a device to drill rock and a machine for carving wood-block type before becoming known as the inventor of the sewing machine, and his venture capitalist, Edward Cabot Clark. Together they would create the Singer Sewing Machine Company and perfect a business model of a wildly successful global brand.
Buckman also details how the company lost market domination, experienced a series of missteps through conglomeration and relying on technology and made management mistakes. In between he tells the story of the company’s ill-fated CEOs after World War II, who made catastrophic decisions to compete in industries other than sewing with disastrous results. Of those CEOs, one was forced out and murdered; another died unexpectedly of a heart attack just before defending Singer against a takeover; another succeeded in the takeover but dismantled the company before heading to prison; one played tax authorities, investors, banks and securities regulators against each other until he disappeared. The book is an unforgettable tale of a company at its finest and its lowest, told through its most colorful company officials and founders.
Buckman, who left the company when it became the focus of a hostile takeover, then worked at Yale University as vice president and chief financial officer. The academic historian who was instrumental in getting him hired at Yale suggested organizing a syllabus focusing on Singer’s history, including the many modern retail tools it created, to teach in the school of management. Or, if there wasn’t time for that, to write a book. Seven years later, “Unraveling the Threads” is the result.
For additional information, please visit www.unravelingsingersewing.com
Unraveling the Threads: The Life, Death and Resurrection of the Singer Company, America’s First Multi-National Corporation
Dog Ear Publishing
ISBN: 978-1-4575-4661-7 304 pages $19.95 US
Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere.
About Dog Ear Publishing, LLC
Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Dog Ear Publishing reviews services and other book marketing services are available to connect great content with interested readers. Self-publishing services are available globally at dogearpublishing.net and from our offices in Indianapolis.
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