Storage Made Easy Expands Executive Team to Support Growth and Meet Industry Demand

Storage Made Easy announced that it had expanded its senior management team with the appointment of Anthony South as board member, Dan Stone as COO, Erik Joelsson as director of engineering and Steven Sweeting as director of product management.

London, United Kingdom, October 27, 2016 --( Storage Made Easy announced that they had made a raft of new hires to support its ever expanding business and customer base.

The new executives will focus on supporting and increasing Storage Made Easy’s product innovation and sales and marketing efforts to meet industry demand for the company's private / hybrid File Fabric solution.

“As more enterprises address their data information needs, both on-premises and cloud data solutions are being used as cost effective and productive means to equip the business. This results in a continued growth of unstructured data and if not managed correctly can create data silos in addition to data governance and compliance issues," said Jim Liddle, CEO, Storage Made Easy. "The new additions to our team bring significant business and industry experience that will help us continue to innovate and broaden our reach and sales efforts to take advantage of our growing market.”

New members of the team are:

Anthony South: Board Member and Advisor

Anthony South joined Dashwood Underwriting Agencies Limited in 1971 and helped to build up the agency in its formative years. He was later appointed as a director of Wren Underwriting Agencies Limited in 1989 (chairman from 1996-20004 until his resignation in November 2000. Anthony was involved in the original placement of one of the first Lloyd’s listed corporate capital vehicles subsequently to become Wren Limited of which he was an executive director. He was also non-executive Chairman of Cathedral Underwriting Limited and Cathedral Capital Management Limited being part of the team that led to a successful sale to Lancashire Holdings LTD in 2013.

Anthony was an early investor in Storage Made Easy and brings a wealth of management and capital experience to the board.

Dan Stone: COO

Dan acquired extensive international IT management experience running local, regional and global teams at investment banks in New York, London, Tokyo and Prague. He also served as IT director for the UK arm of a leading American fintech firm during a period of intensive organizational and technology transformation. As an independent consultant he has advised and led strategic projects for clients in the US and UK. Dan also holds the privilege of being Storage Made Easy’s very first external investor and brings a wealth of IT and operational management experience to the team.

Erik Joelsson: Director, Engineering

Prior to Storage Made Easy Erik has worked in both engineering and operations. Early in his career, Erik relocated from Sweden to the US to become Director of Engineering for a medical device company, building digital imaging storage and delivery systems. Since then he has excelled in many industries and roles. He led teams of engineers designing both software products and operational systems to ensure technical excellence for government and large enterprises. He led the team responsible for all compute and storage for the San Francisco International Airport, during several years of double digit passenger growth.

In later years Erik has worked as both a manager and individual contributor for Big Data consultants and cloud storage vendors. He brings a wealth of experience, both technical and in interfacing with customers.

Steven Sweeting: Director, Product Management

Steven has a passion for all things product related and he is bringing that focus and energy with him to SME. Prior to Storage Made Easy Steven was Principal Product Manager for Cloud at TIBCO. Prior to that he was Director of Product Management at Versata, a middleware business rules and process startup, which is where he previously worked with CEO Jim Liddle. Steven will take an active role in all aspects of sales and product development.

­­­About Storage Made Easy (SME)

The Storage Made Easy Enterprise File Share and Sync Fabric enables IT to regain control of "cloud sprawl", unifying private and public file sharing into a single, converged storage infrastructure that can easily be managed and be used to set governance and audit controls.

The SME solution offers a “blanket” that enterprises can privately apply to wrap around all their data: on premises, within a public cloud, or on a third party software vendors’ cloud (SharePoint or SalesForce for example). Customers use SME for security, encryption, audit, and control as well as to provide a data unification platform.

Storage Made Easy is the trading name of Vehera LTD.

Follow us on Twitter @SMEStorage and visit us at to learn more.
Storage Made Easy
Ana de Jorge, Business Development Director