Applico to Host a Webinar on Amazon Business Threatening $6 Trillion B2B Distribution Industries

New York, NY, March 06, 2017 --( Applico, the advisory firm for Platform Innovation®, is hosting a webinar discussing the rise of Amazon Business and the financial impact it will have on B2B distribution on Wednesday, March 8, 2017, at 2PM EST.

In its first year, Amazon Business collected more than $1 billion in revenue and grew by 20% on average, month over month. In March 2017 alone, it’s expected to generate over $290 million in sales, according to Applico's projections.

Amazon’s B2B marketplace is taking direct aim at verticals like industrial supply, building materials, chemicals, metals, and many more. Prentis Wilson, VP of Amazon Business, has even identified some companies in these industries by name as his targets.

The webinar, “The Impact and Risks of Amazon Business for Traditional B2B Distributors,” will explore:

- Evaluating the financial risk of not responding to Amazon Business with a platform
- Identifying the financial upside of pursuing a platform and thwarting Amazon Business’s takeover before it’s too late
- Assessing the future capabilities of B2B distributors in the space
- How W.W. Grainger (GWW) could lose $250 million in revenue and 1/3 of its net income in the next 2 years

Space is limited, so sign up now for the Applico webinar, “The Impact and Risks of Amazon Business to Traditional B2B Distributors,” at

About Applico:
Applico is the world’s first Platform Innovation® company. We provide advisory and implementation services to build, execute, and scale platform businesses alongside large, traditional enterprises. Our clients include Fortune 100 companies as well as multi-billion dollar private companies.

Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over 8 years, launching over 350 successful apps with clients like Disney, DirecTV, Google and startups backed by KKR, Andreessen Horowitz and others. It has focused solely focused on Platform Innovation® for the past 3 years creating hundreds of millions of dollars in enterprise platform value.

To learn more about platforms and Applico, contact:

Jonathan Goodwin
220 East 23rd St., Ste. 501
New York, NY 10010
Jonathan Goodwin