China Skinny Free Email Course Offers Insights to Best Reach and Understand Chinese Consumers

San Jose, CA, April 20, 2017 --( China Skinny has created a five-day email course for brands and individuals looking to learn more about the Chinese market and Chinese consumers. This course delivers concise advice highlighting the unique opportunities available in the Mainland China market, presenting opportunities for exporters targeting Chinese consumers.

“China’s massive market has attracted countless brands, but many don’t appreciate the uniqueness of the market,” says Ann Bierbower, Director of Operations at China Skinny. “Understanding of Chinese consumers and the market can be the difference between costly blunders and happy customers.”

Chinese-American relations are at a pivotal point and now more than ever there is interest from both sides. According to Pew Research, 44% of Americans have a favorable opinion of China, up from 37% a year ago. China Skinny research found that while overall Chinese consumer sentiment towards U.S. brands has taken a hit since Trump was elected, interest in American culture has increased presenting opportunities for brands who tap into that.

This heightened awareness of both American and Chinese market gives way to new opportunities for those who understand the market. China Skinny’s five-day course is perfect for exporters who are new to the China market and looking to learn more and for seasoned China professionals.

The email course will break down the intricacies of the China market and cover:
1. Opportunities in China
2. The various ways to sell in China
3. Chinese consumer segments
4. How to get your product right in China
5. Commonly overlooked aspects of working in China

China Skinny has worked with over 100 foreign brands entering and expanding in the China market. The free course draws on this experience in the market and ongoing research into the inner workings of the complicated China market. China Skinny’s latest offering provides a deeper understanding of the China market all through a convenient email format. More information about the course and signup can be found at The course starts on May 1st, 2017.
China Skinny
Ann Bierbower
+1 408 913 5970