City Beat News Awards 5-Star Spectrum Award Winners in the Dental Industry

City Beat News announces the most recent recipients of its Spectrum Award, and among those businesses being recognized are several organizations in the dental field.

Lapeer, MI, May 03, 2017 --( City Beat News (CBN) has announced the latest winners of its prestigious Spectrum Award for Excellence in Customer Satisfaction for 2017, including several businesses in the dental field.

In partnership with The Stirling Center for Excellence, CBN recognizes these companies for providing an outstanding customer experience and honors them with the Spectrum Award. Winners are based on CBN’s independent, proprietary research and evaluation system, which identifies businesses with a track record of top-flight customer service and customer satisfaction. The rating system combines data collected from nominations, online and other customer reviews, surveys, blogs, social networks, business-rating services, and other honors and accolades — all of which express the voice of the customer.

Stunning Smiles of Las Vegas ( is a two-time Spectrum Award winner. The patient-centered dental practice is focused on providing the highest quality dental care with state-of-the-art technology and consistently excellent customer service. In return, the team at Stunning Smiles is grateful for the trust its patients give to them as they work together to achieve and maintain optimum health and a beautiful smile. Visit the practice’s Award Page at

Castle Rock Family & Cosmetic Dentistry of Castle Rock, Colo., ( is also a two-time Spectrum Award winner. The practice provides preventative care, cosmetic dentistry and orthodontics for the entire family in a compassionate setting that meets every patient’s needs. Castle Rock Family & Cosmetic Dentistry creates a partnership with patients to protect their smiles now and well into the future. Visit the practice’s Award Page at

California Dental Certifications (CDC) of San Diego ( is a two-time Spectrum Award winner. CDC is a dental assisting training school for all stages of students in the dental community, as well as new students looking for a career in the industry. Its comprehensive dental courses teach the components of becoming a successful dental team member, and also meet the needs of continuing education requirements. Visit CDC’s Award Page at

CBN provides the results of its research to the public and businesses at no charge, reporting on its findings to consumers and business owners on a rolling annual basis.

“Each and every year there is one rating posted just for you, the consumer, to help you find who has rated among the best,” says CBN Editor Jamie Rawcliffe. “The Spectrum Award winners have earned our highest ratings and are posted on our website with their own Star Page.” Check to verify if a company has earned CBN’s independently researched Spectrum Award.

“The Stirling Center is pleased to have City Beat News join it in the goal of researching, recognizing and promoting superior customer service,” says Frank Andrews, Executive Director of The Stirling Center for Excellence. “It is right in line with our mission of providing services and resources to companies who place an emphasis on providing an outstanding customer experience.”

About City Beat News and The Stirling Center
The Stirling Center includes a learning and resource center with courses, team training and support, executive coaching, articles, and case studies focused on excellence. Its objective is to enable and encourage excellence across many fields, wherever it can. The Stirling Center,, recognizes service excellence in both commercial businesses such as those served by City Beat News and Pulse of the City News, and its “life” and “public service” divisions.

City Beat News and The Stirling Center are located in Lapeer, Michigan. For more information, call 866-732-9800 or go online to
City Beat News
Jamie Rawcliffe