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Rene Befurt, Vice President with Analysis Group, Inc. to Speak at The Knowledge Groupís Trademark and False Advertising Litigation Webinar


Rene Befurt, Vice President with Analysis Group, Inc. to Speak at The Knowledge Groupís Trademark and False Advertising Litigation: Significant Issues & Updates to Level Up Your Game plan.

New York, NY, May 20, 2017 --(PR.com)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Rene Befurt, Vice President with Analysis Group, Inc. will speak at The Knowledge Group’s webcast entitled: “Trademark and False Advertising Litigation: Significant Issues & Updates to Level Up Your Game plan.” This event is scheduled for June 22, 2017 from 12:00 pm to 1:30 pm (ET).

For further details, please visit: https://knowgp.org/2r42kZs

About Rene Befurt

Dr. Befurt specializes in applying his expertise in marketing research methodologies to both litigation and strategy case work, focusing on how to best isolate the impact of product or service characteristics on consumer behavior, including consumer choice. His recent engagements in litigation work include surveys on evaluating the perceived health benefit of consumer goods; assessing how much an electronic communication device’s features contribute to the purchase of such a device in a patent litigation; and various matters examining false advertising allegations and potential consumer confusion. Dr. Befurt has also worked on matters testing the salience and comprehension of disclaimers and disclosures. Dr. Befurt has supported leading marketing authorities in designing and implementing a number of survey approaches and has also served as an expert.

About Analysis Group, Inc.

Analysis Group is one of the largest private economics consulting firms, with more than 700 professionals across 11 offices in the United States, Canada, and China. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional depth of expertise.

Abstract

The Lanham Act clearly prohibits a number of activities which include trademark infringement, dilution, and false advertising. Traditionally, trademarks and trade names abide by the same general laws to minimize the negative effects arising from false and misleading advertising.

In this live webcast a seasoned panel of thought leaders, professionals and counsel assembled by The Knowledge Group will provide the audience with an in-depth analysis of the significant issues and recent updates with regard to Trademark and False Advertising Litigation. Speakers will present best practices and practical tips to avoid unnecessary risks and pitfalls.

Key topics include:

• Trademark and False Advertising Litigation – An Overview
• The Lanham Act
• The Effects of Misinformation
• Recent Court Decisions
• Scope and Limitations
• Risks and Legal Challenges

About The Knowledge Group/The Knowledge Congress Live Webcast Series

The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
Contact Information
The Knowledge Group
Thomas LaPointe, Jr., Executive Director
646-844-0200
Contact
www.theknowledgegroup.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org

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