Activate Group, Inc. Welcomes New Executive Coach

Multifaceted Strategist & Advisor, Theresa Pidcock Joins Activate Founder & CEO Howard Shore in Serving America’s Business Community.

Miami, FL, July 13, 2017 --( Since 2004, the Activate Group has been showing business owners and executives how to identify and capture profit by mastering the disciplines, tools and processes that will give them more control over their business destiny, reduce unnecessary drama, and equip them to recognize and capture millions of dollars that had previously been leaking from their businesses. Now, as a growing number of business owners and corporate leaders seek not simply to survive but instead to move into the elite category of the 200,000 U.S. businesses that consistently enjoy 20% annual growth in revenue, the Activate Group’s founder and CEO Howard Shore has announced that multifaceted executive coach Theresa Pidcock has joined the firm. Drawing on her vast experience in a number of fields, Pidcock is ideally suited to advise business leaders on a wide range of topics – from human resources to strategic planning, as well as international protocol and even corporate etiquette.

“Nothing excites me more than to watch someone tap into their inner potential and become passionate about contributing to the success of their business or team,” Pidcock shares. “I’m excited about taking the principles that Howard Shore has developed through the Activate Group and introducing them to more businesses throughout the U.S.” Before moving into the coaching arena, Pidcock began her career as a salesperson with a California based publishing firm, where she learned how to motivate employees and inspire them to a level of peak performance. Taking the lessons she learned from this experience, she began working with entrepreneurs and executives and introducing them to insights and strategies that not only helped them grow their businesses but also find more fulfillment in their personal lives and in the way they interacted with their colleagues.

Theresa Pidcock believes that it is now more important than ever to remind business owners and employees at every level that the best results are the result of clear communication and a greater understanding between the individuals who are working together. “Recently, I’ve seen so many businesses where employees seem to be discouraged and that appear to lack a clarity of vision regarding goals and objectives,” she says. “In many ways, it seems as if the heart of America is broken, and I look forward to doing my part to remind those I work with of their potential and the opportunities for growth and expansion.”

Howard Shore agrees, and says that Pidcock’s talent and gift for recognizing each individual’s inner potential and her ability to reignite the passion and enthusiasm of employees and executives convinced him that she would be an ideal addition to the Activate team – and he says he is looking forward to witnessing the future growth of the businesses she works with.

About the Activate Group, Inc. & Theresa Pidcock
The Activate Group, Inc. is a business coaching firm established in 2004 by Howard M. Shore, dedicated to helping businesses of all sizes implement management strategies and processes that have been proven to produce increased growth and revenue. The firm’s workshops are designed to help business owners and employees make better decisions, interact more cohesively and effectively, and focus on taking the actions that will result in peak performance.

As a business coach, Theresa Pidcock draws on her many years of experience as a regional vice president/area sales manager with AGI Publishing, Inc. – a Fresno based publishing firm dedicated to serving numerous businesses throughout northern and central California. In addition to this experience, Pidcock is a graduate of The Protocol School of Washington, and has been certified as a life coach by the internationally renown Martha Beck Institute. Theresa Pidcock and her husband divide their time between residences in California and Austin, Texas.

For more information about The Activate Group, Inc., visit:

For media inquiries, contact:
Tom Martin – Tom Martin Media, LLC
Activate Group, Inc.
Joanna Frabrizio