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180byTwo and AnalyticsIQ Partner Together to Help Marketers Target Business Executives Based on Personal Interests and Behaviors


New digital audience segments combine professional and personal interest data for effective, targeted B2B marketing.

Atlanta, GA, November 21, 2017 --(PR.com)-- Global audience solutions provider,180byTwo, and predictive analytics leader, AnalyticsIQ, announce their partnership to provide marketers with a new way to connect with business professionals and executives on a personal level by leveraging data related to their lives outside of the office. The new “Business Executive Audiences” segments are made possible through LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution. Both 180byTwo and AnalyticsIQ are members of LiveRamp’s Data Innovators program, which is designed to provide unique, exclusive, people based data sets for marketers, and a new revenue stream for data owners. Starting today, marketers can now access these highly coveted audiences via the LiveRamp IdentityLink™ Data Store feature.

180byTwo’s and AnalyticsIQ’s Business Executive Audiences provide marketers with a new view of the traditional business executive by connecting their professional roles with their behaviors and interests as consumers. Focused on accuracy and scale, these new audiences provide marketers a unique way to reach audiences of professionals on a more personal level.

"We’re excited to work with AnalyticsIQ and LiveRamp to incorporate our executive audiences into a wide range of consumer behaviors and intent signals," said Karl Hjartarson, COO of 180byTwo. "LiveRamp's Data Innovators program helps us more easily connect 180byTwo’s deterministic Business and Professional profiles with AnalyticsIQ’s accurate and predictive Consumer profiles. Through this partnership, we’re helping both B2B and B2C marketers to target more effectively utilizing a more complete profile and in turn creating a more meaningful message to the end customer."

Today, nearly half of B2B marketers expect to invest more in digital marketing this year. In fact, 38% of marketers plan to spend over 60% of their budget online. With the increasing spend trend among B2B advertising, it’s important for marketers to fuel their strategy with data that powers accurate personalization.

"AnalyticsIQ truly believes that this partnership can be a game-changer for marketers looking to reach business professionals," said Anna Brantley, Senior Vice President of Strategic Partnerships at AnalyticsIQ. "These new audience segments go beyond looking simply at a person’s professional life. By blending our unique lifestyle data, like whether someone enjoys golf, is active on Facebook, or has a growing family, marketers can deliver messages that relate to them as a unique individual beyond the office walls."

As a leader in omnichannel identity resolution, LiveRamp is critical to providing the opportunity to create these unique audiences.

"LiveRamp’s Data Innovators program enables our partners to combine their strengths, harnessing our identity resolution capabilities, to deliver people-based solutions," said Luke McGuinness, GM LiveRamp Data Store. "With the partnership between 180byTwo and AnalyticsIQ, marketers now have the ability to light up these unique business focused audiences across channels."

For more details and access to the new Business Executive Audiences, marketers can visit the LiveRamp IdentityLink Data Store.

About 180byTwo
180byTwo is an industry leader in global audience solutions: leveraging multi sourced offline, online, mobile, location, signal, proximity, and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers, and professionals across channels and devices wherever they are. 180byTwo works with thousands of clients and partners around the globe to provide best in class solutions and services so that they can make the most informed decisions through data to drive ROI. For more information, visit www.180bytwo.com.

About Analytics IQ
AnalyticsIQ is a leading predictive analytics and consumer marketing data innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help marketers understand how and why consumers make decisions. Our accurate and comprehensive PeopleCore consumer database provides unrivaled insights to advertisers, agencies and technology providers. Our data helps brands fuel personalized experiences across channels including direct mail, email, online, mobile and TV. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers in 2017” by CIO Review, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of data analysts, scientists, and cognitive psychologists with over 100 years of collective analytical experience. For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ.
Contact Information
Blinc Digital Group
Brie Pinnow
(347) 948-5824
Contact
www.analytics-iq.com

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