Zenger Folkman Finds Best Way to Change Culture is to Change Leaders

Orem, UT, November 29, 2017 --(PR.com)-- As the economy and each industry changes, company culture needs to be constantly adapting. Unfortunately, companies often wait too long to adjust their culture. While there are several options to change company culture Zenger Folkman has found that one of the most effective solutions is to develop leaders.

“Our research at Zenger Folkman has shown the strong influence leaders have on every measurable business outcome: employee engagement, innovation, intention to stay, productivity, sales, performance, and customer satisfaction,” said Jack Zenger, CEO of Zenger Folkman. “Think of these leaders as the rudder of a large ship moving through the water. Even though the leadership team is a relatively small part of an organization, they have enormous influence on its direction and in short, they shape the culture. Reshaping the rudder of the ship has a profound impact on how fast it turns and the stability of its direction.”

Zenger Folkman has found that leadership development can be improved in any organization through the following methods:

· Increasing the involvement of managers in the entire development process.
· Improving the way development is delivered.
· Incorporating development into daily work.
· Ensuring that leadership development is reinforced and supported by all HR processes, including recruitment, onboarding, performance management, and compensation.

To learn more about how to develop your leaders and change your culture attend Zenger Folkman’s webinar, Change Culture by Upgrading Leadership Development, on Wednesday, Nov. 29, 2017. For more information on these findings, and how to incorporate them into a leadership development plan, visit www.zengerfolkman.com.


Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.
Zenger Folkman
BreAnne Okoren