Phoenix, AZ, March 01, 2018 --(PR.com
)-- ECENTA, a global and award-winning SAP and SAP Hybris systems integrator, today announced the launch of ECENTA Digital. This practice focuses on helping ECENTA clients create meaningful customer experiences that are powered by technology. As part of the announcement, ECENTA also named Bruce Petillo, a former marketing executive at Insight Enterprises, as vice president and general manager of the global ECENTA Digital practice.
"We are very excited about ECENTA Digital and having Bruce lead this practice," said Dr. Thorsten Wewers, ECENTA founder and president. "His experience and leadership will help bring digital marketing, commerce, sales and service strategy to our clients and help enable more integrated strategies with our SAP and SAP Hybris implementations.”
ECENTA has a strong history of implementing technical SAP and SAP Hybris customer engagement and commerce solutions. With ECENTA Digital, the organization will be able to help its clients develop the right strategies that are balanced with the right technology to improve business outcomes and improve customer experiences.
"The digital marketing and commerce landscape continues to evolve, with new technology emerging almost daily," said Petillo. "It's all too easy to get caught up in the wave of technology and the promises of the next big thing. While technology will continue to be a key driver of digital marketing and commerce, it is important to remember that connecting with customers at a human and emotional level is what will help drive meaningful customer experiences."
Prior to joining ECENTA, Petillo was responsible for marketing revenue generation, go-to-market strategies, digital and web marketing, and marketing operations at Insight, a global, Fortune 500 technology reseller and solution provider. During his tenure at Insight, he helped lead the marketing organization from zero to mid nine-digit pipeline and revenue growth nearing a quarter of a billion dollars annually.
A former professional baseball player in the Philadelphia Phillies organization, Petillo has worked with a variety of well-known companies, including American Express, First Data Corporation, Macy’s, MGM Studios, Suzuki and Insight. He is also the founder of the Fans Across America Charitable Foundation, which provides daily living necessities to homeless students, victims of domestic violence and families in need.
“ECENTA Digital enables ECENTA to expand its portfolio of services and bring truly end-to-end solutions to our clients across the globe,” added Amit Venugopal, ECENTA board member.
ECENTA is a global and award-winning systems integrator that for more than 18 years has designed and built SAP and SAP Hybris Customer Engagement and Commerce solutions. With locations across the globe, ECENTA has the knowledge, expertise and reach to solve its clients’ toughest business challenges. To learn more, visit www.ecenta.com.