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City Beat News Grants Consecutive Spectrum Awards for Customer Satisfaction to California Businesses

Among City Beat News’ most recent Spectrum Award winners are three businesses in California that have all won the award for consecutive years.

Lapeer, MI, May 11, 2018 --( City Beat News is committed to recognizing customer service excellence across market segments and across the country. Recently, three businesses in California made the list of top contenders again, earning themselves consecutive City Beat News Spectrum Awards.

In partnership with The Stirling Center for Excellence, City Beat News (CBN) recognizes companies that provide an outstanding customer experience. Winners of the Spectrum Award are based on CBN’s independent, proprietary research and evaluation system, which identifies businesses and professionals with a track record of top-flight customer service and customer satisfaction. The rating system combines data collected from nominations, online and other customer reviews, surveys, blogs, social networks, business-rating services, and other honors and accolades - all of which express the voice of the customer. Those that earn a 4-star or 5-star rating receive the Spectrum Award.

At Allure Dental Center in Mountain View, Calif. (, a six-time Spectrum Award winner, patients can receive comprehensive dental services, from preventative to cosmetic. Since 1998, Drs. Trinh Lee and Suzanna Lee have worked diligently to provide excellent service to their patients, and have become the first only female dentists in Northern California to be granted dual accreditation status by the American Academy of Cosmetic Dentistry (AACD) and Diplomates of the American Board of Oral Implantologists (DABOI/ID). The doctors have invested in the best equipment and technology available in the field to ensure patients receive unsurpassed care. Visit the practice’s Award Page at

Golden Treasure Jewelers in San Pedro, Calif. (, is a family-owned-and-operated business serving the community for more than 30 years. The four-time, 5-star Spectrum Award winner provides jewelry and watch repair, as well as custom jewelry, watches and more. Current Owner Robert learned the business while working on the bench making jewelry next to his father, and is now living out his dream to create custom jewelry pieces. Visit the store’s Award Page at

Team Alvarez Insurance Services in Santa Ana, Calif. (, is a four-time Spectrum Award winner with more than 300 agents to serve more than 20,000 Medicare beneficiaries in California, Nevada and Arizona. Company Founder Gaston (Gus) Alvarez established the company in 2009 driven by his belief that he could improve the way insurance was delivered to customers. Today, Alvarez focuses all his efforts in recruiting and personally handpicking licensed insurance agents that value a carrier and keep the clients, ethics and compliance at the forefront. Visit the company’s Award Page at

CBN provides the results of its research to the public and businesses at no charge, reporting on its findings to consumers and business owners on a rolling annual basis. “Each and every year there is one rating posted just for you, the consumer, to help you find who has rated among the best,” says CBN Editor Jamie Rawcliffe. “The Spectrum Award winners have earned our highest ratings and are posted on our website with their own Star Page.”

“The Stirling Center is pleased to have City Beat News join it in the goal of researching, recognizing and promoting superior customer service,” says Frank Andrews, Executive Director of The Stirling Center for Excellence. “It is right in line with our mission of providing services and resources to companies that place an emphasis on providing an outstanding customer experience.”

About City Beat News and The Stirling Center
The Stirling Center includes a learning and resource center with courses, team training and support, executive coaching, articles, and case studies focused on excellence. Its objective is to enable and encourage excellence across many fields, wherever it can. The Stirling Center,, recognizes service excellence in both commercial businesses such as those served by City Beat News and Pulse of the City News, and its “life” and “public service” divisions.

City Beat News and The Stirling Center are located in Lapeer, Michigan. For more information, call 866-732-9800 or go online to
Contact Information
City Beat News
Jamie Rawcliffe

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