Detroit, MI, July 18, 2018 --(PR.com
)-- Truscott Rossman is pleased to announce the addition of Rachel Partain as a senior account executive to the statewide bipartisan strategic communications team. She will be based in the firm’s Detroit Renaissance Center office.
“Rachel will run through walls for her clients. Time and again, as I talked to Rachel’s former colleagues and clients, I heard that sentiment expressed to describe her work ethic, her commitment to service, and her strategic chops. That makes Rachel the perfect fit for the best PR team in Michigan,” said Ron Fournier, Truscott Rossman President. “I couldn’t be more excited about our latest hire.”
Prior to joining Truscott Rossman, Partain spent more than a decade in both the agency and corporate side of public relations and integrated marketing communications. She brings deep digital and social media strategy expertise and her well-rounded background encompasses an array of industries including outdoor, healthcare, financial, education, construction, retail, and nonprofit, in addition to an extensive portfolio of automotive brands.
Her strategic work has been highlighted in case studies being taught to future communicators in colleges nationwide. Beyond the day-to-day, she founded a PR business, held the role of executive director at a Metro Detroit nonprofit for the past six years, and has been a columnist covering news and culture stories.
“I am excited to serve Truscott Rossman’s clients in Detroit and throughout the region and state, as well as help take the agency to the next level,” Partain said. “This is one of the few firms that offers the opportunity to work alongside the best leaders in the communications industry, while also helping advance clients and important issues in the Motor City and across Michigan.”
Partain holds a bachelor’s degree in advertising and public relations from Grand Valley State University and furthered her education in the master’s in communication program at Oakland University, where she established the college’s first graduate-level social media and publicity course.
Truscott Rossman is Michigan’s only statewide bipartisan strategic communications firm, with offices in Detroit, Lansing, and Grand Rapids, specializing in issues management, crisis communication, media relations and community relations. It has been named as the top public relations agency in the state by the MIRS/EPIC-MRA survey of Capitol insiders every year the survey was conducted.