Montclair, NJ, March 13, 2008 --(PR.com
)-- When Dean Vali, a 30-year plus veteran of the music and entertainment industry, decided to launch his new venture, he turned to Brandspa LLC for their branding expertise and guidance. "Brandspa was phenomenal," says Vali. "They navigated us through their unique and logical Brand Renewal Process(tm) which helped us clarify our vision and create striking a new identity and marketing campaign, including a new corporate name - Bounce. Their work will help us establish ourselves as tops in our field - both from within and without. I got a lot more than I expected I would."
"Bounce is a perfect example of how our branding process can establish you as a market leader," says Allan Gorman, CEO of Brandspa, LLC and thought-leader on all things brand. "All of the messages and communications that spring from Bounce's new corporate platform will clearly signal to corporate event planners that the product provided by Bounce will be standard-setting and memorable."
Gorman runs the Montclair, NJ-based brand-marketing company, Brandspa, LLC. His firm specializes in bringing mid-sized companies the sophisticated brand and market-building expertise usually available only to large multinationals. Claiming to help "cultivate market-leadership from the inside out," Brandspa facilitates senior management in identifying the drivers of connectivity that can make their products and service offerings unique, and then aligning their vision, actions, deliverables and messages in order to build a healthier, more attractive and more competitive brand. "It's good business," says Gorman. "Well-branded companies are not only more attractive, they're also worth more. Our mission is to help client companies increase their market value by growing the value of their intangibles."
Before starting his own firm in 1987, Allan Gorman served in senior creative and management capacities on Madison Avenue for a number of the world's largest advertising agencies working on some of the world's most successful brands. His talent has been cited and showcased in print and on TV; and he has been the recipient of over four hundred industry accolades and awards - including a coveted Gold Lion from the Cannes Film Festival.
Mr. Gorman is also author of the acclaimed book, Briefs for Building Better Brands - Tips, Parables and Insights for Market Leaders (2004), and his online essays and whitepapers about creating and maintaining more successful brands are distributed worldwide to a list of more than 3,000 subscribers. (Available free at http://www.brandspa.net).
Gorman is available for expert comment and speaking engagements.