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SIAA (Strategic Insurance Agency Alliance)

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Jeff Holmes Promoted to Chief Operating Officer of SIAA

Hampton, NH, November 21, 2018 --( SIAA Chief Executive Officer, Matt Masiello, has announced, “Jeff Holmes has been promoted to Senior Vice President and Chief Operating Officer of SIAA, effective January 1, 2019. Jeff has strengthened our Agency Foundation and Development Services nationally, working to build a model for all SIAA master agencies. I am confident he will bring the same level of leadership and expertise to our overall daily operations, with a focus on helping our member agencies to succeed.”

In his new role, Holmes will report directly to Masiello. Holmes started with SIAA in 2013.

“As our alliance has grown significantly in the last several years, this is a natural transition," said Masiello. "We have seen the impact of Jeff’s decisions and guidance and know he will provide a unique insight for integrating SIAA resources to help our member agents grow, in addition to enhancing our position as the proven distribution channel for our strategic partner companies.”

Holmes will work with executive management to ensure that SIAA is positioned to meet the overall needs of internal and external customers - continually evaluating, developing and executing plans and projects needed to achieve business goals. Working closely with all stakeholders, he will help align staffing and strategies for success while maintaining the quality and efficiencies of SIAA.

Since joining SIAA and SAN Group, Holmes has been instrumental in the national rollout of SIAA’s agency development program, currently oversees SAN Group’s AccessPlus operation, and has provided extensive mentoring for agents and staff. He is a senior insurance professional with over 21 years of management, marketing, underwriting, training, sales, claims management and risk evaluation experience. Holmes and his wife reside in southern New Hampshire.

About SIAA
SIAA is a national alliance consisting of approximately 13 percent of all independent insurance agencies in the United States. Its member agencies generate hundreds of millions of dollars in new premium business annually and represent nearly $8 billion of in-force premium. SIAA is dedicated to the creation, retention and growth of the independent insurance agency distribution system. To learn more about SIAA, visit

Media Contact:
Catherine Edison
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SIAA (Strategic Insurance Agency Alliance)
Catherine Edison

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