Businesses Receive Fifth Consecutive City Beat News Spectrum Award for Customer Satisfaction

City Beat News’ most recent Spectrum Award recipients include all five-year winners.

Lapeer, MI, January 20, 2019 --( City Beat News prides itself on recognizing customer service excellence wherever it’s found. Recently, it honored four businesses for all achieving outstanding customer satisfaction for the fifth straight year.

Winners of the Spectrum Award are based on City Beat News’ independent, proprietary research and evaluation system, which identifies businesses and professionals with a track record of top-flight customer service. The rating system combines data collected from nominations, online and other customer reviews, surveys, blogs, social networks, business-rating services, and other honors and accolades — all of which express the voice of the customer. Those that earn a 4-star or 5-star rating receive the Spectrum Award.

Vintage Alley ( in Hayward is an inspired boutique and salon that was created as a tribute to the swing, cool, style and attitude of the 1930s, ’40s and ’50s. Opened in 2012, the inspired boutique is the materialization of the owners’ dreams and passion, carrying all the hottest retro brands. The boutique also has stylists who will provide customers with glamorous hairstyles and makeup to fit the look. Visit the boutique’s Award Page at

California Dental Certifications ( in San Diego offers a variety of comprehensive dental courses for individuals looking for a career in the dental field and also for dental professionals in need of continuing education. Students get practical, hands-on education so they will have the skills necessary to be confident and successful in their dental career. Courses are taught on the weekends, by experienced instructors, giving students flexibility. Visit the center’s Award Page at

The Motivator ( in Tucson, Ariz., provides everything needed for personal training, rehabilitation, weight loss, muscle recovery and sports-specific training, but it’s not your typical gym. It provides an atmosphere unlike any other where everyone feels welcome as if they were family. From the moment clients walk in the door they are supported individually in reaching their personal fitness goals, ensuring an unparalleled personal training experience. The facility is well equipped, always clean and in excellent condition. Visit The Motivator’s Award Page at

North Bay Laser & Skin Care Center ( in Santa Rosa, Calif., is a plastic surgery practice devoted to rejuvenating and enhancing patients’ natural beauty using state-of-the-art procedures that will result in beautiful, natural results. The highly trained and skilled clinicians at North Bay are dedicated to providing a standard of excellence in personalized care, making patients’ consultations and procedures as comfortable and pleasant as possible. Visit the center’s Award Page at

“The Stirling Center is pleased to have City Beat News join it in the goal of researching, recognizing and promoting superior customer service,” says Frank Andrews, Executive Director of The Stirling Center for Excellence. “It is right in line with our mission of providing services and resources to companies that place an emphasis on providing an outstanding customer experience.”

City Beat News provides the results of its research to both consumers and businesses at no charge, reporting on its findings on a rolling annual basis. “Each and every year there is one rating posted just for you, the consumer, to help you find who has rated among the best,” says City Beat News Editor Jamie Rawcliffe. “The Spectrum Award winners have earned our highest ratings and are posted on our website with their own Award Page.”

About City Beat News and The Stirling Center
The Stirling Center includes a learning and resource center with courses, team training and support, executive coaching, articles, and case studies focused on excellence. Its objective is to encourage and enable excellence across many fields, wherever it can. The Stirling Center,, recognizes service excellence in both commercial businesses such as those served by City Beat News and Pulse of the City News, and its “life” and “public service” divisions.

City Beat News and The Stirling Center are located in Lapeer, Michigan. For more information, call 866-732-9800 or go online to
City Beat News
Jamie Rawcliffe