Salt Lake City, UT, March 19, 2019 --(PR.com
)-- Aptivada, the fastest-growing solution for marketing and promotions announces they have named Randi P’Pool as Chief Marketing Officer. Randi is joining the Aptivada Leadership team and will oversee marketing and business development strategies for the company.
Randi has been in the broadcast industry for over 18 years and most recently served as the Vice President, Marketing for Alpha Media, headquartered in Portland, Oregon. There, she lead national promotions, corporate partnerships, digital contesting, company communications and PR, events and cross-platform brand marketing. Prior to that, P’Pool worked as Director of Marketing at Citadel Communications in Salt Lake City. She was also named 1 of 50 “Most Influential Women in Radio” in the June 2018 issue of Radio Ink.
Aptivada Co-Founder, Creighton Green commented on the announcement, “We are ecstatic to have Randi join Aptivada and our leadership team. Randi will play a key role in the strategic evolution and growth of Aptivada. As the Aptivada product and customer base continues to grow, Randi will be very impactful in helping maximize our potential in the Broadcast Media space while also aiding the company in expanding its product offering and services.”
“To say I am thrilled, is a complete understatement,” added P’Pool. “I could not be more excited to join Brian, Creighton and the entire Aptivada team. The extraordinary advancements they have created with their promotions, contesting and audience engagement tools are complete game changers for the media industry and beyond. Not only does Aptivada offer the optimum digital marketing platform but it also provides extremely innovative solutions to generate new digital revenue for broadcasters. The opportunity to support, foster and endorse a company as innovative and remarkable as Aptivada is the utmost honor and privilege for me!”
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The biggest names in broadcast rely on Aptivada’s audience engagement platform to help grow digital revenues through contests and promotions. Continuous innovation has fueled Aptivada's rapid growth to over 2,200 Radio and TV stations. Utilizing Aptivada’s platform, stations are able to grow and engage their audience exponentially while offering true campaign attribution and ROI to their advertisers.