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Zenger Folkman Webinar Warns Companies About Creating the Right Coaching Culture

Orem, UT, March 23, 2019 --( If your organization is like most, there are growing expectations for managers to coach and offer feedback to their teams. Pushing a coaching culture is one way to meet these expectations. In theory, this effort appears to be a positive, people-centric plan that fosters relationships and boosts productivity. In practice, it can fall short of being the strategy your managers need to succeed. It all relies on the coaching skills of the leaders.

“We’ve seen how companies are rethinking their performance management processes, seeking to replace the annual, backward-looking performance review with more frequent discussions,” said Jack Zenger. “Some have gone so far as to declare feedback to be a failed process. Most, however, recognize that honest information, both positive and negative, can have huge benefits if it is delivered in the right way.”

In this webinar, Jared Harding and Jack Zenger will explore why the push for a coaching culture may be detrimental, and share two important ideas on how to use “pull” to create a coaching culture that can spark a cultural evolution. During this interactive webinar participants will have the opportunity to participate in an organizational questionnaire to learn how their organization compares to those with highly effective coaching scores.

Register for the webinar, Stop Pushing a Coaching Culture, on Wednesday, March 27, 2019, by clicking here. For more information on these findings, and how to incorporate them into a leadership development plan, visit

Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.
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Zenger Folkman
BreAnne Okoren

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