AGEIST Conference Explores Economic and Social Impact of 50+ Demographic

AGEIST, a media company that is changing how we envision, understand and live life after 50, hosts its first live experience, YBL (Your Best Life) in Los Angeles on June 11, 2019. Speakers include current/former brand leaders from Adobe, Airbnb, Deutsche Telekom, HUMANA, Levi’s, TOMS Shoes, Milken Institute, Modern Elder Academy, and others who will discuss Finance, Entrepreneurship, Health, Housing, Lifelong Learning, Marketing, Workplace Issues and more.

Los Angeles, CA, May 13, 2019 --( AGEIST (, a media company and agency that is changing how we envision, understand and live life after 50, will host its inaugural live experience, YBL (Your Best Life) in Los Angeles on June 11, 2019. An impressive lineup of keynote speakers and panelists representing start-ups, iconic brands and business leaders, and forward-thinking consumers will gather in an intimate setting for thought-provoking discussions and networking sessions to explore the significant economic and social impact of Generation 5.0.

Today’s over-50 is carving a very different path from previous generations and is essentially redefining how life after 50 is lived and experienced. Brands, companies and organizations need to understand what is driving this cohort. YBL, a first-of-it’s-kind symposium ( will examine the how and why of these monumental changes - backed-up by proprietary new market intelligence - and what it means for both consumers and brands.

“There’s a real poverty of imagination when it comes to this intensely influential group,” commented AGEIST founder David Stewart. “Let's stop with the idea that cool stops at some age. We are at the peak of our capabilities. We are bold, vital, empowered and living our best lives now."

YBL attendees will gain extensive insight, from distinguished experts (list below), into what FastCompany called “the most significant demographic shift in recent history.”

YBL is the brainchild of AGEIST founder David Stewart and John Loken, founder of The Experience Factory.

Registration for YBL is available at: Standard Passes are $295. Early Bird registrations are sold out.

Date and Time:
Tuesday June 11, 2019, 9 am – 7 pm PDT

Valentine DTLA, 600 East 4th Street, Los Angeles, CA 90013

Speakers and discussion topics include:

Paul Irving, Chairman of the Milken Institute Center for the Future of Aging, on global demographic trends, and his predictions for where we are headed.

Chip Conley, Founder of The Modern Elder Academy, author of Wisdom@Work: The Making of a Modern Elder and former Head of Global Hospitality & Strategy at Airbnb, will share his observations on personal development and intergenerational collaboration at work.

Geeta Wilson, former VP of Consumer Experience at HUMANA and Founder/CEO of Consumer Society, on how disruptive consumer behavior is transforming the personal health care experience.

Susan Feldman, Founder of In The Groove, a lifestyle destination for age-defying women, Co-Founder of home décor site One Kings Lane, on starting a digital retail business in her 60s, and how our digital shopping behavior changes as we age.

Jan Garde, Founder of The Embassies of Good Living, a global co-living concept for the 60+ demographic, former Head of Design at Deutsche Telekom, on intergenerational “co-living” as a solution to loneliness.

Naveen Jain, Founder of biome-testing firm Viome, on the quest to eliminate disease in our lifetime.

Neil D’Souza, Founder and CEO of Zaya Learning Labs, and a new project connecting employers with 50-something knowledge workers.

Additional speakers:

Jonathan Cheung, Head of Global Design for Levi’s.

Matt Hirst, Partner at West, a venture studio that specializes in the end-to-end process of designing, building, and launching purpose-driven brands.

Liz Heller, CEO of Membrain, a CRM for B2B sales, Founder of BuzzTone, strategist for TOMS Shoes

Tom Swanson, a healthcare industry strategist at Adobe Systems.

Frances Anderton, Host of DnA: Design and Architecture on KCRW (NPR)

Nai Vasha, Founder of Undo magazine

Catherine Grace O’Connell, Founder of Forever Fierce Media, a female-focused, digital media agency. Previously she held positions in marketing and sales at Swiss Bank and Aon Corporations

David Stewart, Founder of AGEIST and YBL, expert on 50+ lifestyle, professional photographer who has spent many years working with brands and agencies

AGEIST is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. The company produces the annual YBL Conference, with The Experience Factory.

About The Experience Factory
The Experience Factory is an events studio pushing the boundaries of live entertainment by producing inspiring gatherings and mixed reality exhibitions. The company produces the annual YBL Conference with AGEIST, and is in pre-production for Sapiens Live, an experiential version of the international bestselling novel by cult philosopher Yuval Noah Harari.
NorthStar creative communications + marketing
Sheryl Northrop