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Zenger Folkman Reveals the Benefits of Bold Leadership in Webinar

Orem, UT, August 23, 2019 --( Some leaders that are perceived as bold are not viewed in a positive light. The behaviors they engage in create dissatisfaction and frustration among their direct reports. Zenger Folkman refers to these leaders as “fake bold” and has defined bold leadership in a different way.

Fake bold leaders are arrogant, aggressive, and have an autocratic leadership style. “The reason that some leaders utilize the ‘3 A approach’ is that they seem to work,” said Joe Folkman, President of Zenger Folkman, “They motivate others out of fear rather than respect or inspiration. Leaders using this approach do achieve short-term results, but direct reports will abandon the ship as soon as possible. What we have found in our research is that leaders can be bold and respected, but only if they avoid these behaviors.”

Zenger Folkman identified seven behaviors that effectively describe the characteristics of real bold leaders.

Challenges standard approaches.
Creates an atmosphere of continual improvement.
Does everything possible to achieve goals.
Get others to go beyond what they originally thought possible.
Energize others to take on challenging goals.
Quickly recognizes situations where change is needed.
Has the courage to make needed changes.

“These bold leaders were rated as more effective, had more positive performance reviews, and were more likely to be a high potential leader,” said Jack Zenger, CEO of Zenger Folkman, “They also had significantly more satisfied direct reports who were not likely to think about quitting their jobs. On the whole these leaders were very effective, well liked, and generated engagement across the organization.”

To learn more about how to become a real bold leader, attend an encore webinar by Joe Folkman and Joyce Palevitz, Bold Leadership—A New Competency for the Future, on Wednesday, August 28, 2019. Register at For more information on these findings, and how to incorporate them into a leadership development plan, visit

Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.
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Zenger Folkman
BreAnne Okoren

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