Mississauga, Canada, April 09, 2008 --(PR.com
)-- WSI, the world’s leading provider of Internet Solutions to small and medium sized businesses (SMBs) is delighted to announce the Keynote Speaker for its upcoming global convention. Stefan Tornquist, Research Director at MarketingSherpa Inc., a leading research firm, will address WSI Internet Consultants at the company’s annual Excellence and Innovation Conference in Birmingham, UK. In his presentation, entitled "Awake the Dead... Tactics to Bring to Life Your Landing Pages", Stefan will reveal the secrets to reviving "dead" or ineffective landing pages online and transforming them into compelling customer conversion channels.
The Annual WSI Global Excellence and Innovation (E&I) Conference is aimed at presenting innovative ideas, strategies that work and sharing of Internet best practices. Over 200 Consultants, part of the over 1500 strong WSI franchisee network and WSI e-Marketplace suppliers will attend this year’s UK conference at the Macdonald Burlington Hotel from April 14th to 15th, 2008.
Ron McArthur, president, WSI who will also be present at the conference says, “With the complex dynamics and speed of change in the Internet marketing industry, the challenge to remain competitive in business becomes increasingly difficult. WSI Internet Marketing Consultants are trained and specialized to be the partners that SMBs need to build their brands online with greater market penetration and customer conversion. Our Global Conventions and the Excellence and Innovation Conference series facilitate real-time knowledge sharing within the WSI network to help our customers always stay ahead in the game. We are delighted that an esteemed organization like MarketingSherpa is lending their expertise to our network via their dynamic speaker, Stefan Tornquist. His presentation and address is sure to add further brilliance to our already luminous fireball of WSI Consultants!”
As MarketingSherpa’s Research Director, Tornquist is involved in conducting primary research studies as well as gathering and evaluating marketing, advertising and public relations statistical data from thousands of sources. He uses this data to create MarketingSherpa's annual “Benchmark Guides” for Email, Search and Business Technology Marketing, among other reports. Tornquist has been a featured speaker at events held by the Advertising Research Foundation, the Direct Marketing Association, Web Marketing Association, TechTarget and KnowledgeStorm, among many others. He has been quoted in a variety of publications and television shows, including The Wall Street Journal, BusinessWeek, Inc. Magazine and CNBC's ‘Street Signs’.
A landing page is where people “land” when they click on an online ad banner, a search engine result or a website URL they know about from a TV, radio or print commercial. Research by MarketingSherpa shows that very few marketers test their landing pages before launching an online campaign and the results or clicks, therefore, are usually not very high, if any. Excited about meeting and mingling with the power-packed intellectual gathering of WSI Consultants, Stefan Tornquist says, “Ideally, if a site is well optimized, then every page can be a landing page. With the expertise in Search Engine Marketing and other advanced techniques that are being made available to the SMB market via WSI Consultants, I am optimistic that we will see many more tried and tested online campaigns as well as result generating landing pages in the future.”
In addition to offering their knowledgeable Keynote Speaker, MarketingSherpa is adding further value by giving away free, one-year memberships (valued at $379/year) exclusively to WSI Consultants at the E&I Conference in Birmingham this year. Anthony Thornby, a participating WSI Consultant says, "At a personal level, I try to keep up-to-date with Internet marketing trends and developments by subscribing to numerous newsletter and RSS feeds – and one of those that I value the most is MarketingSherpa. To have their head of research, Stefan Tornquist as the Keynote Speaker at E&I is a huge plus for me. The 1-year free membership is a superb bonus!"