Critical Illness Insurance Association Launches Awareness Month Initiative

Los Angeles, CA, September 30, 2020 --(PR.com)-- The American Association for Critical Illness Insurance has announced a special awareness campaign to begin this October.

"October is Critical Illness Awareness Month in the U.S.," shares JR Slome, director of the critical illness insurance organization. The Association campaign is designed to create heightened awareness of the risks and consequences associated with illnesses such as cancer and heart disease.

This year over 1.8 million Americans will be diagnosed with cancer. Some 790,000 individuals will have a heart attack and almost as many will have a stroke. "As a nation we are rightly focused on the COVID-19 pandemic but we can't overlook the impact of critical illnesses and Awareness Month is a perfect opportunity to increase understanding of the issue," Slome adds.

"Like COVID, thankfully most people will survive a cancer diagnosis but survival often comes with a huge financial cost."

According to the American Association for Critical Illness Insurance (AACII) nearly 750,000 Americans filed for individual bankruptcy in 2019. “A Harvard study reported that 62.1 percent of individual bankruptcies are the direct result of medical matters," Slome notes. "Most of these people had health insurance in place when the health condition first started.”

The campaign will target men and women between the ages of 40 and 59. "That's when the financial consequences of a cancer diagnosis or a critical illness are greatest," Slome explains. "Few people have heard of or considered insurance that pays a lump sum cash benefit upon diagnosis of cancer or if you have a heart attack. We need to change that."

The market for cancer and critical illness insurance is growing slowly Slome shares. "More than 5 million Americans currently have cancer-only or critical illness insurance protection and we believe the market is poised for some significant growth."

Slome advocates for policies that offer individuals the option of either cancer-only or comprehensive critical illness insurance. "Cancer-only coverage will be more affordable and generally is the greater risk people face prior to reaching age 65 or 70," he notes. The Association provides a Critical Illness Insurance Cost Calculator on their website that provides a rough estimate of cost for a $10,000 cancer-only insurance policy.

In addition, the Association's Healthy Habits News Center regularly posts the latest news regarding scientific research focused on helping individuals reduce the risk of cancer and heart disease.

Founded in 2009, the American Association for Critical Illness Insurance (AACII) advocates for the importance of critical illness insurance protection and supports insurance professionals who market CI products. To learn more visit the organization's website at www.criticalillnessinsuranceinfo.org.
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American Association for Critical Illness Insurance
Jesse Slome
818-597-3205
www.criticalillnessinsuranceinfo.org
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