Launchfire Wins Gold at 2021 Hermes Creative Awards

Launchfire has won Gold in the 2021 Hermes Creative Awards in the Games/Contest/Presentations category for their work with Coca-Cola and Salsarita’s Fresh Mexican Grill.

Ottawa, Canada, June 30, 2021 --(PR.com)-- Launchfire has won Gold in the 2021 Hermes Creative Awards in the Games/Contest/Presentations category for their work with Coca-Cola and Salsarita’s Fresh Mexican Grill. The winning promotion, 20 Years of Tacos: 20th Anniversary Sweepstakes, a game-based digital promotion in celebration of Salsarita’s 20th anniversary, helped drive sales, boost app downloads, increase loyalty program memberships, and educate consumers about Salsarita’s menu items.

In March 2021, Salsarita’s and Launchfire also hosted a webinar discussing the digital promotion strategies they developed through this program. The webinar can be viewed on demand here: https://resources.launchfire.com/nrn-webinar-on-demand

“While it’s great to win awards, it’s even better to drive business impact for our clients,” said Launchfire’s Director of Business Solutions, Romeo Maione. “Both Coke and Salsarita’s are amazing to work with and together we were able to create a program that drove significant ROI. So, big thanks to our partners on this win!”

2021 Hermes Creative Award Winners are listed at https://enter.hermesawards.com/winners/#/gold/2021

About Hermes Creative Awards
Hermes Creative Awards is an international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

About Launchfire
Launchfire (est. 1999) is a game-based digital promotions company that helps food & beverage marketers drive engagement, educate consumers, and sell more stuff.
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