Crossen & Co. Names New Chairman, President & CEO to Lead the Midland Based Media Firm

Midland, MI, May 19, 2008 --( Crossen & Co. announced today it has named two new executives to lead the Midland-based media and publications company. Michael Westendorf, the former chairman and chief executive at Midland Hockey, has been named chairman; and Aaron Crossen, the former Editor-in-Chief of The Valley Vanguard, has been named president and chief executive officer.

Crossen & Co. is a leading media and publishing firm that owns the Mid-Michigan-based publication, The Tridge. Billed as "The New Yorker of Mid-Michigan", The Tridge publishes a steady stream of reportage, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Crossen & Co.'s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

A founding partner of the firm, Aaron Crossen will be responsible for the day-to-day operations of the company, including The Tridge, where he will serve as Executive Editor.

Crossen is the former Editor-in-Chief of The Valley Vanguard, the award-winning student newspaper at Saginaw Valley State University. Crossen was appointed Editor in February of 2007 in an interim capacity, and was subsequently permanently hired. The Valley Vanguard has served the nearly 10,000 students of Saginaw Valley State University with campus and local news since 1966. The weekly newspaper has a circulation of approximately 2,500. In 2006, newspaper won the Division II General Excellence award from the Michigan Press Association.

Crossen graduated in 2008 from Saginaw Valley State University with B.A.s in history and communication.

A lifelong resident of Midland, Michigan; Michael Westendorf is a businessman and investor with a distinguished career in public service and community leadership. He is a founding partner of Crossen & Co. and will serve as chairman of its board of advisors.

Crossen & Co.'s board of advisors serves in an advisory capacity to senior managers of the firm.

"These advisors bring tremendous talent and experience to help guide Crossen & Co.," said Westendorf, "This board will help us build on our combined strengths and maximize our opportunities. The strength of this board is representative of the way we are shaping Crossen & Co. for growth and success in the future."

Westendorf previously served as president and chief executive officer, and later chairman, of Midland Hockey, an organization dedicated to promoting and developing the sport of hockey in Midland.

During his three year tenure at Midland Hockey, Westendorf presided during the move of hockey operations to a brand new $10.3 million facility. He also co-founded Midland Roller Sports, Inc., a 501 (c)(3) non-profit corporation dedicated to the fostering of inline skating sports in Midland County, and served on the board of directors of the Dstreet Entertainment Foundation, a foundation that awards scholarships and financial aid to musicians, where he sat on the nominating, youth, and finance committees.

Westendorf attended Saginaw Valley State University where he majored in French, a language in which he can speak fluently, and later political science and history. Westendorf is currently pursuing a Ph.D. in political science and history with an emphasis on American constitutional law and late 18th century American history.

Crossen & Co.
Aaron Crossen