Cincinnati, OH, June 20, 2008 --(PR.com
)-- Greater Cincinnati integrated public relations and marketing consultancy firm Eisen Management Group has been named agency of record (AOR) for the Cincinnati Chapter of the National Society of Hispanic MBAs. The professional organization has hired EMG to develop and implement a new communications program and advocacy initiative designed to awareness, sponsorships and membership.
According to EMG president Rodger Roeser, one of the main thrusts of the campaign will be to build better general understanding of NSHMBA, and to bring a more “human element” to the chapter by sharing the benefits of professional development, networking and education offered by the organization to sponsors, current and prospective membership.
“It’s an incredible group of some of the best and brightest in our city, who are passionately dedicated to building understanding and fostering leadership,” Roeser says. “We as an agency look forward to utilizing our expertise to share those stories with fellow business leaders and the general public.”
NSHMBA Cincinnati chapter president Gema Bahns explained that Eisen was chosen not only because of its success in working with other professional organizations, but also because of the shared passion for their craft between agency and client. “You can see it in their eyes and their actions how much the group at EMG cares about its craft and its clientele,” Bahns said. “We know and appreciate that we are not the largest client in the world, but they make us feel like we are. We are a passionate group of hard working professionals dedicated to something larger than any of us individually, and EMG quickly understood what we needed, and put us into motion to achieve that.”
Roeser explained that the three main communications initiatives as part of the public relations campaign are:
You need neither be Hispanic nor an MBA to join the chapter;
it is a powerful networking, educational and sponsorship opportunity for businesses and leaders seeking to learn, profit and reach out to a high level, diverse audience, and;
that stereotypes regarding Hispanics need to be addressed and overcome.
Roeser said he expects the agency to implement a social media and online campaign, combined with general operations and brand alignment, local publicity, and literature development.
There are currently 200 members of the Cincinnati chapter.
The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 32 chapters and 7,000 members in the U.S. and Puerto Rico. It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S., so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. It’s vision is to be the premier Hispanic MBA professional business network for economic and philanthropic advancement, and its mission is to foster Hispanic leadership through graduate management education and professional development in order to improve society. More information can be accessed at www.nshmba.org.
Eisen Management Group is a fully integrated public relations and marketing firm, providing strategic communications and marketing counsel, implementation and brand development. The firm specializes in creating growth opportunities for small to medium sized businesses, governmental and public affairs organizations, professional services, restaurant, retail and CPG. The firm also offers a full suite of in house graphic design, audio design and podcasting. Expert team, with guaranteed best agency rates in a fully integrated, responsive environment. More information can be accessed at www.BestCincinnatiPRFirm.com or by calling 859.291.4302.
Media Contact: Marisa Minor, Development Manager
Eisen Management Group