New York, NY, July 10, 2008 --(PR.com
)-- A new partnership between Brand Development Associates International, Ltd (BDAI) and Dress for Success Worldwide will benefit disadvantaged women located across the globe who want the chance to get back into the workforce and become independent. BDAI recently announced it will donate $1.00 from the sale of each copy of its groundbreaking personal branding book - How YOUTM are like Shampoo - to Dress for Success Worldwide. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
“I was a senior executive working within two multinational companies before I started my own international business,” Brenda Bence, Author of How YOU™ are like Shampoo and Founder/President of BDAI, said today. “It’s important to me to give back, and I wanted to partner with an organization that shares my values. Dress for Success has a long commitment to helping disadvantaged women become successful in the workplace. Since the purpose of my book is to help people achieve – and even bypass - their career goals, the partnership offered the perfect synergy. I’m very excited about working with Dress for Success.”
As an International Branding Expert and Executive Coach, Brenda Bence utilized proven corporate branding principles coupled with her professional coaching experience to develop an unprecedented Personal Branding System which has brought extraordinary success to her clients. The result is How YOUTM are like Shampoo, the first book to introduce a proven step-by-step framework for creating and mastering your personal brand. Bence’s company, Brand Development Associates International , provides professional speaking, training, and executive coaching services to clients across dozens of countries on four continents.
Dress for Success Worldwide, is an international not-for-profit organization with the mission to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help them thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 85 locations in the U.S., Canada, New Zealand, the Netherlands and the U.K. To date, Dress for Success has helped more than 400,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
Brand Development Associates International Ltd, provides training, consulting, executive coaching, and professional speaking services on personal and corporate branding to companies and individuals alike. Visit
Visit www.BrendaBence.com to learn more about Brenda Bence’s book on personal branding entitled How YOU™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work.