Accounting Today Features Entrepreneur Rachel Farris on Why Focus — Not Scale — is the Key to Small Firm Growth

San Francisco, CA, February 03, 2026 --(PR.com)-- Entrepreneur and CPA Rachel Farris is featured in Accounting Today with a new opinion article examining why small professional service firms struggle to grow when they try to serve everyone at once.

In “Niche Specialization: Why Small Firms Should Stop Trying to Serve Everyone,” Farris argues that broad positioning creates invisible friction — from inconsistent service delivery to diluted branding — and that meaningful growth comes from intentional focus.

“Many firm owners believe niching down limits opportunity,” says Farris. “In reality, it creates leverage — better clients, clearer messaging, and a business that’s easier to scale.”

Drawing from her experience building and advising firms, Farris explains how niche specialization helps founders:

Stand out in saturated markets

Build authority faster

Increase pricing power

Reduce operational complexity

The article speaks directly to founders and firm owners navigating growth, burnout, and differentiation in an increasingly competitive landscape.

Rachel Farris is the founder of Tax Stack AI and advises modern accounting firms on tax strategy, automation, and business design. Her work focuses on helping professionals build profitable, focused firms without sacrificing flexibility or quality of life.

The article can be read in full on Accounting Today.

About Rachel Farris
Rachel Farris is a CPA and entrepreneur focused on modernizing tax advisory and professional services through strategic focus and technology-driven solutions.