Chicago, IL, August 09, 2008 --(PR.com
)-- Sylver Consulting, an innovation research firm with offices in Chicago, IL and Brazil, has recently repositioned content regarding their core services of Innovation Research and Innovation Planning Workshops on their website. Additionally, they’ve launched their new service offering of Cross Border Research, which is designed to assist US-based companies in introducing their products and services into foreign markets, with a particular focus in Latin America.
New features available on the website offer clients more focused descriptions of the firm’s services, written according to clients’ challenges and needs. Some navigation changes were also made, making it easier for potential buyers to locate Sylver’s client list, case studies and testimonials of past work, to request a free service quote, and to download articles related to innovation and product development that members of Sylver have published.
“I’m very pleased with the new website. By bringing some of the results of our work to the top page with the case study and testimonial links, we’re showing results right from the get-go. This aligns with our results-oriented work philosophy. I also think the repositioning of our different research offerings is useful to both potential and existing customers. I think we’re doing a much better job of explaining the different applications of Design Ethnography than we’ve done in the past,” says Brianna Sylver, President of Sylver Consulting.
Adriano Galvao, Vice President of Sylver Consulting, concurs that upgrades to the website are positive in enhancing the image of Sylver Consulting in Brazil. “In this recent upgrade to the Sylver website, we’ve made a conscious attempt to make the content available through the Portuguese version of the website as robust as what’s available in English. This is only a hint of the actions that Sylver has taken to enhance the image and credibility of the firm in Latin America’s largest market. With security being a top concern in the Brazilian market, this is extremely important to ensuring success of Cross Border research initiatives, especially those in which you are trying to gain access to people’s homes and personal lives.”
For further information, please e-mail info@sylverconsulting or visit www.sylverconsulting.com