Priceplunge.com, a new kind of Daily Deal site was recently launched in January 2011. It features a different offer every 24 hours - at midnight, Eastern Time. Shoppers earn 'Plunge Points' on every purchase. They can then use the Plunge Points they have earned towards discounts on their next purchase(s).
Priceplunge.com is able to aggressively price their daily deal offers since they are backed by the buying power of their Parent Company - founded in 1987. - January 27, 2011
