Wine Direct Marketing can have as Much Personality as the Product: “The Naked Wine” short film allows viewers to participate in the plot, choosing alternate endings as well as collaborating with friends to solve a mystery. Sponsored by Roessler Cellars and created by Masters Wines, the program introduces a new style to conveying the attributes of wine, as New Yorkers can now purchase directly from wine producers. It can be seen at www.masters-wines.com/direct/nakedwine . - January 24, 2006
