ROI Communication Vice President Roger D’Aprix’s new book, “The Credible Company: Communicating with Today’s Skeptical Workforce,” is being released today by San Francisco publisher Jossey-Bass. The premise of the book is that today’s corporate organizations are undergoing revolutionary change – change that has turned their relationship with their employees upside down. D’Aprix provides a logical and tested methodology to inform and engage skeptical employees in a time of turbulent change. - November 07, 2008
