LinkToFortune.com Invents Novel Online Marketing Technology Based on Latest Research Findings

Innsbruck, Austria, October 11, 2008 --(PR.com)-- In October 2008 the LinkToFortune.com start-up brought new impulses to the eMarketing business.

This modern platform allows visitors to list a growing commercial database of companies and advertisers with the help of a powerful search engine similar to google.com.

The initially very successful ways to advertise suffered a great loss of effectiveness through the past years.

The last successful method of advertisement are paid insertions into web search results but recent research studies [#1] explained that 50% of all clicks are generated by only 6% of the internet population. But the currency, the "click-through rate" is declining.

With the latest research in mind LinkToFortune.com invented this form of advertisement. Instead of sneaking unwelcome ads to visitors LinkToFortune.com only contains commercial entries whose sort order can be changed through the listing fee.

This innovative advertisement results in a measured click-through rate (CTR) of 43% for each displayed entry in contrast to the common CTR of 0.1-5% .

A recent study from the University of Kentucky's School of Journalism shows [#2] that common advertisement methods do not create lasting memories, the explicit memory requires conscious interaction with advertisements.

The free online lottery initiated by LinkToFortune.com is one way to get the full attention of the users.

For the user each directory entry is one ticket to the jackpot drawing but this ticket is only valid when the user writes a summary about the entry.

This creative process requires to read the advertised offers and services well. By writing about the pages the users remember them for a long time.

References:
#0 - http://www.linktofortune.com
#1 - http://www.smvgroup.com/news_popup_flash.asp?pr=1643
#2 - http://www.technologyreview.com/Biztech/19275/

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