New York Women’s Clothing Designer debra deRoo Launches New E-Commerce Website

New York, NY, February 05, 2009 --(PR.com)-- New York City clothing designer, debra deRoo launched her first ever e-commerce website at www.debraderoo.com. The secure site caters to industry buyers who can both view and purchase deRoo’s collections online. Not only does online ordering streamline the process for the buyer but it gives the store owner the opportunity to shop at their ultimate convenience.

Loyal customers of the deRoo brand will be able to see style and color options that may not be available in their local retail stores. While the online purchasing option will serve the needs of busy working women who don’t have time to shop at brick and mortar boutiques, deRoo emphasizes that industry apparel buyers are a priority, and the company will direct online consumer inquiries to local boutiques.

deRoo is confident the technology investment will result in cost savings and enhanced purchasing experiences for both buyers and consumers. “After months of development, I am delighted that our e-commerce site is up and running. Our industry needs to change with the times to succeed and grow in today’s world. Web technology is a fabulous tool for our retailers as well as a vehicle to drive the end customer to their local retailer. It is a huge win on all sides.”

About debra deRoo:
Founded in 1991, debra deRoo is a better casual sportswear collection found in more than 400 women’s specialty stores across the United States. Designed with an adventurous spirit and effortless attitude, deRoo cuts easy, forgiving silhouettes in luxury fabrics while paying homage to the latest trends – young at heart, yet realistic of fit. With a commitment to quality, deRoo uses luxe natural fibers and designer construction to create a laid back, yet sophisticated luxury collection of washable, lifestyle-friendly clothes that travel well. Visit the debra deRoo website at www.debraderoo.com for more information, to order the latest collections online and to find store locations nationally. debra deRoo & Company; 263 West 38th Street, New York, N.Y. 10018; 212-730-5989.

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