Most People Embarrassed by Their Social Networking Profile According to Yasni.com Survey

More than half of adult U.S. Internet users with a social networking profile admit to being embarrassed by the content that appears on their profile, according to a new survey from yasni.com, the world's leading people search engine.

New York, NY, March 20, 2009 --(PR.com)-- Survey Also Reveals Social Networking Profiles Influence Employment According to People Search Leader, Yasni.

More than one-third (35 percent) of U.S. adult Internet users have a profile on a social networking site*, but according to yasni (www.yasni.com), the world’s leading people search engine, more than half of those people admit to being embarrassed by the content that appears on their profile.

yasni collected thousands of votes from Web users for their latest survey about social networking habits and beliefs. When asked whether they would feel embarrassed if an employer, teacher or parent looked at their social networking profile on Facebook, MySpace or similar sites, 53 percent of respondents said yes. Less than thirty percent replied that they would not be embarrassed, and approximately 20 percent were unsure.

“We’ve seen several instances of the negative impact social networking could have on people’s lives if they’re not careful and considerate,” said Steffen Ruehl, CEO and Co-Founder of yasni.com. “For anyone concerned about the image they present on social networking sites, yasni.com can be a useful first step in taking control of your online reputation.”

A recent online survey commissioned by yasni also revealed the potential impact of social networking on employment. A survey of 950 HR and business managers, for example, revealed that almost a third (32 percent) search the Web and check social networking sites to gather background and behavior information on potential recruits and existing employees. Additionally, a quarter (24 percent) said they have turned down job candidates based on what they found online, such as inappropriate photos and rude comments.

The use of Facebook and social networking sites as an informal tool for researching job candidates looks set to continue. Of the 68 percent of business people who had not searched for data on potential employees online, almost half (44 percent) said they are likely to do so in future.

For all those who expressed embarrassment at the thought of an employer viewing their social networking profiles, yasni.com can be a valuable resource to easily identify all the information that exists about oneself online, and take actions to improve their overall presentation. Free and easy to use, yasni.com returns detailed findings for more than one billion people on the Web, and tracks more sources than any other people search engine, including Web links, images, social networking profiles, blog listings, online shopping wish lists and much more. With yasni.com, anyone can take control of their online footprint and present the best image possible.

About yasni:
yasni is the world’s leading people search engine with nearly 26 million page views per month and approximately 10 million monthly visitors in five countries. People search -- which accounts for nearly one-third of all search queries on the Internet -- is one of the largest online markets as more and more people turn to the Web to find information about old friends, co-workers, business partners, job applicants, neighbors, prospective mates and much more. In just a few seconds, yasni provides a comprehensive overview of people and their associated networks, including contacts, pictures and other publicly available information. yasni is also the ultimate resource to control one’s online reputation and manage what information is available about them on the Web.

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* Pew Internet & American Life Project's daily tracking survey
Contact
Abelson Group
John Angelo
623-792-8239
www.yasni.com
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