Healthcare New Media Marketing Key Sessions to Note Connecting to Patients and Consumers in Today’s Healthcare Environment
Connecting to Patients with New Media
Phoenix, AZ, April 24, 2009 --(PR.com)-- Shahid Shah, the CEO of HITSphere.com and The Healthcare IT Guy blogger will provide the keynote presentation for our Health Care New Media Conference in June. Here is a brief overview of his presentation.
“Blogging, social networking, micro-blogging, content sharing, widgets, and other “new media” techniques can vastly improve the effectiveness of existing marketing strategies. This keynote presentation will set the stage for the rest of the conference by describing the landscape of what new media means and how it can be effectively utilized to help connect with patients. Case studies demonstrating good strategies and a discussion of metrics and how to prove what works and what doesn’t will provide a solid overview of the subject of new media in healthcare.”
Key Sessions to Note
Integrating Social Media and Mass Media to Maximize PR and Marketing Results
Lee Aase, Manager, Syndication & Social Media at the Mayo Clinic
*Recently featured on the ABC News Story “Why Doctors Are Tweeting During Surgery”
Utilizing Google and Custom Search Tools for Better Healthcare Information
John Sharp, Manager, Clinical Research Informatics Quantitative Health Sciences at the Cleveland Clinic
Utilizing Social and New Media in Brand Management
Elizabeth Schnel & Pam Landis Directors of Brand Management and Web Services at the Henry Ford Health System
*Site of the first twitter surgery
Additional presenting companies will include:
Cleveland Clinic, Duke University Health System, Henry Ford Health System, Mayo Clinic, Northwestern Memorial Hospital, Beth Israel Deaconess Medical Center, Patient Power, SimplifyMD, The Healthcare IT Guy, LLC, Raven New Media, Baton Rouge General Medical Center, Emory Healthcare, Palomar Pomerado Health
Conference topics will include how to utilize online media to reach patients, community and special interest groups. Participants will receive accurate training on how to implement an effective marketing strategy utilizing blogging, podcasting, YouTube, and social networking sites including Facebook and Twitter. In addition attendees will learn proper website content management skills and the benefits of partnering with Google to generate awareness.
For more information visit: www.q1productions.com/healthcarenewmedia
When June 15-16th, 2009
Where Wigwam Golf Resort & Spa, Phoenix, AZ
Who This conference is designed for healthcare professionals interested in learning the latest in New Media and web 2.0 techniques.
The Organizer
Q1 Productions has over 25 years of combined event management experience, with previous roles in international Sales Management, Productions and Operations. Focusing on new or pending legislative issues, enhanced business processes or technologies that will drive efficiency and customer service, our conference programs provide solutions to the urgent needs of our attendees.
###
“Blogging, social networking, micro-blogging, content sharing, widgets, and other “new media” techniques can vastly improve the effectiveness of existing marketing strategies. This keynote presentation will set the stage for the rest of the conference by describing the landscape of what new media means and how it can be effectively utilized to help connect with patients. Case studies demonstrating good strategies and a discussion of metrics and how to prove what works and what doesn’t will provide a solid overview of the subject of new media in healthcare.”
Key Sessions to Note
Integrating Social Media and Mass Media to Maximize PR and Marketing Results
Lee Aase, Manager, Syndication & Social Media at the Mayo Clinic
*Recently featured on the ABC News Story “Why Doctors Are Tweeting During Surgery”
Utilizing Google and Custom Search Tools for Better Healthcare Information
John Sharp, Manager, Clinical Research Informatics Quantitative Health Sciences at the Cleveland Clinic
Utilizing Social and New Media in Brand Management
Elizabeth Schnel & Pam Landis Directors of Brand Management and Web Services at the Henry Ford Health System
*Site of the first twitter surgery
Additional presenting companies will include:
Cleveland Clinic, Duke University Health System, Henry Ford Health System, Mayo Clinic, Northwestern Memorial Hospital, Beth Israel Deaconess Medical Center, Patient Power, SimplifyMD, The Healthcare IT Guy, LLC, Raven New Media, Baton Rouge General Medical Center, Emory Healthcare, Palomar Pomerado Health
Conference topics will include how to utilize online media to reach patients, community and special interest groups. Participants will receive accurate training on how to implement an effective marketing strategy utilizing blogging, podcasting, YouTube, and social networking sites including Facebook and Twitter. In addition attendees will learn proper website content management skills and the benefits of partnering with Google to generate awareness.
For more information visit: www.q1productions.com/healthcarenewmedia
When June 15-16th, 2009
Where Wigwam Golf Resort & Spa, Phoenix, AZ
Who This conference is designed for healthcare professionals interested in learning the latest in New Media and web 2.0 techniques.
The Organizer
Q1 Productions has over 25 years of combined event management experience, with previous roles in international Sales Management, Productions and Operations. Focusing on new or pending legislative issues, enhanced business processes or technologies that will drive efficiency and customer service, our conference programs provide solutions to the urgent needs of our attendees.
###
Contact
Q1 Productions
Paul Hernandez
312-602-9684
http://www.q1productions.com
Paul Hernandez
312-602-9684
http://www.q1productions.com
Contact
Categories