Freddie Mac and Fannie Mae Fall from Grace: ExecDigital.com Explores the Timeline of Their Unraveling

ExecDigital.com debuts the May issue of its innovative digital magazine, with a Tiger Woods fashion guide, an exclusive interview with CEO of Office Depot Steve Odland and other stories for on-the-go executives.

San Diego, CA, April 30, 2009 --(PR.com)-- As a pioneering digital media site that mixes business and luxury living, ExecDigital.com (www.execdigital.com) announces that its May issue is now live.

ExecDigital.com continues to deliver a superior product with style, quality and functionality at the core of each edition.

Freddie Mac and Fannie Mae are often to blame for today’s economic instability and ExecDigital.com’s May issue is a window into their rise and fall.

In Taking Care of the $14.5 Billion Business, CEO of Office Depot Steve Odland gets face to face with ExecDigital.com, dishing on everything from his meet and greet with President Barack Obama to positioning his company for recovery and growth.

Quotes from the article:

Steve Odland on the economic slowdown: “Office Depot has been a bellwether company for the recession. We started experiencing the slowdown in advance of most people because our prime customer is small business, which has cut back purchases.”

Steve Odland on customer retention: “If you can have empathy for your customer and change your offerings while maintaining your service level, then when times do turn around, which they will, customers will remember.”

Steve Odland on hiring employees: “You must hire the right people. If you hire crooks, they’ll steal.”

In other business news, ExecDigital.com investigates:

Why big companies struggle to innovate and what they can do to overcome complacency.

Simple steps businesses can take to retain their top talent.

An in-depth look behind the engine that is the 2010 Winter Olympics.

Tiger Woods and other professional golfers pave the way for ExecDigital.com’s gear guide, while Restaurant Gordon Ramsay, Per Se and Eigensinn Farm are the three choice restaurants reviewed in this month’s Food & Drink.

Additional lifestyle features:

· Executive Spas: Where do executives go to refresh and unwind, not to mention lose a few of the extra pounds gained on the road? Canyon Ranch, Pritikin Longevity Center & Spa and California Health & Longevity Institute are the perfect retreats, each with their own unique executive programs.

· Four of the Fastest for Families: Making fast cars an experience the whole family can enjoy may seem counterintuitive, but these cars were made with the family in mind. Feast your eyes on the Lamborghini Estoque, the Martin Rapide, the Porsche Panamera and the Maserati Quattroporte Sport GT S.

· Chic Travel Bags for Demanding Business Travelers: Always on the lookout for ways to make business travel less cumbersome and more comfortable, ExecDigital.com unveils four chic travel bags ideal for frequent flyers.

To get more from the magazine that brings you the ultimate business and lifestyle experience, sign up for ExecDigital.com’s newsletters and get your free subscription to Exec Digital magazine.

About ExecDigital.com
ExecDigital.com is a pioneering digital media site exploring business and lifestyle issues facing top executives, with both daily, intelligent news, as well as rich and entertaining monthly content via Exec Digital Magazine. ExecDigital.com meets a previously unmet demand for busy, top-level executives, who can find pertinent business news, lifestyle articles, exclusive interviews, and digital tools and resources all in one place. In just two short years, Exec Digital has offices in Boston, San Diego, Toronto and Norwich, UK, while continuing to build one of the largest global marketplaces for B2B executives.

Entrepreneur Glen White founded ExecDigital.com in January 2007.

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