AJR & Partners

Skoobit Announces Students from Westminster College as Winners of the “Just Skoobit” Campaign Contest

Westminster College students receive a full semester of free textbook rentals from Skoobit in recognition of their effective campus-wide campaign.

Weston, FL, May 16, 2009 --(PR.com)-- Skoobit, an online textbook rental service, recently selected 10 students from Westminster College as the winners of their spring semester “Just Skoobit” marketing-communications campaign contest. Created to cut back the expenses of required college textbooks, Skoobit provides customer satisfaction beyond its low-hassle process and money-saving guarantee. College students across the country accepted Skoobit’s challenge to develop a promotional campaign on their respective campuses for the chance to receive a semester’s worth of free textbook rentals. The “Just Skoobit” contest served as an opportunity for communications students to apply what they’ve learned in the classroom to help spread the word about the company’s services.

Westminster students developed a thorough campaign that caught the eye of AJR & Partners, a MARCOM Platinum award-winning PR firm based in Miami, who served as the contest judging committee. The campaign included extensive research, planning, execution, and evaluation. The students created original promotional materials, obtained press coverage in the school newspaper, held events, and effectively used social media outlets such as Facebook to promote the textbook rental company. An especially impressive aspect about Westminster’s campus promotion was their ability to tie Skoobit’s eco-friendly initiatives into the project. Ultimately, the winning group’s efforts drove hundreds of students to register for Skoobit’s services on the company’s website, www.skoobit.com.

As the winners of the first “Just Skoobit” campaign contest, the 10 participating Westminster students will receive a semester of free textbook rentals and will be able to reference the award-winning experience on their resumes.

“Congratulations to the winners! Everyone did an outstanding job, and I greatly appreciate the efforts of every student that participated in the campaign contest,” said Christopher Blythe, founder of Skoobit. “Now that more students are aware of Skoobit’s cost-efficient textbook rental service, they can reduce their education costs by hundreds of dollars, especially during these tough economic times.”

On average, students who rent through Skoobit can receive every textbook they need for a semester for roughly the cost of purchasing a single, overpriced book. Students who use Skoobit’s services also help to save America’s forests; for every rented textbook, Skoobit plants one tree.

Renting textbooks through Skoobit is easy. Simply visit www.skoobit.com and register today. Those who register now are guaranteed to beat the fall rush by getting preferences for textbooks as more and more people look for ways to save money on rising education costs in a sinking economy.

For more information on Skoobit, please check them out on facebook or twitter.

About Skoobit

Skoobit is on a mission to change the perspective students have towards buying textbooks and all of the complications that are involved. Our service will provide a very easy way to rent college books, along with the user having the luxury of returning the textbooks at any time they wish to.

Contact Information

Typhanie Thomas
typhanie@ajrpartners.com
305.665.5755

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AJR & Partners
Alec Rosen
305.665.5755
www.ajrpartners.com
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