Petit Confection to Launch at "The Sweetest Thing" Event; MAMAISTA and Cookies for Kids’ Cancer to Serve as Event Partners

New York, NY, April 10, 2010 --(PR.com)-- Petit Confection, a French inspired children’s clothing line, will debut at “The Sweetest Thing” party on Tuesday, May 4 from 11:00 am to 3:00 pm at beloved West Village eatery Sweetiepie. The event will be hosted by MAMAISTA, a daily e-newsletter for chic moms and Cookies for Kids’ Cancer™ charity, who raises funds and awareness for pediatric cancer research through nationwide bake sales. “The Sweetest Thing” will serve as a pre-Mother's Day gathering where guests will enjoy a fashion show debuting the Petit Confection collection, beauty treats, a tea party, gifts and more.

"The Sweetest Thing party is the perfect launch platform for my new lifestyle company,” said Olivia Huynh, creator of Petit Confection. “I’m thrilled to partner with MAMAISTA and Cookies for Kids’ Cancer™, as they share my vision for bringing together a community of passionate moms. On this pre-Mother’s Day event, we will be honoring moms and hope this will provide the inspiration to do great things.”

Petit Confection offers children’s apparel for moms who refuse to compromise style when it comes to dressing their little ones. The line is upscale chic, yet whimsical and playful. Petit Confection will offer a unique retail approach and will be sold via home trunk shows. Mothers everywhere in the country will have the ability to view the products in person, while bonding with their loved ones. There will also be an online magazine that gives voice to the Petit Confection community.

Also contributing to “The Sweetest Thing” are Tiny Prints, Bonnie Marcus Collection, Guga Baby Movies, AnaPhoto, Teleflora, Isabella Oliver, Ecogear, OPI, Wall Candy Arts, and Bloom Putty, among others.

About Petit Confection
Petit Confection is the creation of fashion designer Olivia Anh-Chi Huynh, who has been designing and serving as creative director in the children’s market for the past four years. She helped her family-owned business become a leader in special occasions wear for infants and girls, and it’s now sold at Lord & Taylor stores and better boutiques. With her newest venture, Olivia is utilizing both her design talents and passion for customer relations, as the line will be sold online and via trunk show parties, a new and fresh concept that she hopes will involve moms nationwide. In her ongoing efforts to make Petit Confection truly a lifestyle company, she will also introduce an online magazine that celebrates beautiful style, life, and love…For more information, visit www.petitconfection.com.

About MAMAISTA
MAMAISTA (the chic little daily for moms) is a free daily e-mail newsletter and website that delivers the coolest, most useful products and services for babies, tykes, tots and moms. The site was recently featured in Pregnancy magazine as a “must-see” destination for moms and ranked as one of the top mom websites by TheBump and Mashable. Elina Furman is the co-founder of Mamaista.com. A media vet with over 15 years of experience producing lifestyle content for women, she launched Mamaista to help moms filter through the myriad of products and resources online. For more information, visit www.mamaista.com.

About Cookies for Kids’ Cancer™
Cookies for Kids’ Cancer™ was founded by a mom inspired by her son’s ongoing fight against cancer. Today pediatric cancer is the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales, Cookies for Kids’ Cancer™ inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising funds and awareness necessary to change the face of pediatric cancer and provide more families with the hope they deserve. For more information, visit www.cookiesforkidscancer.org.

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