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Mouse and Pen

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Mouse and Pen Assists NYC-Based Pro Bono Net

Paoli, PA, August 19, 2010 --(PR.com)-- Mouse and Pen, a social media agency, announced today that it provided pro bono social media consulting services to New York City-based Pro Bono Net.

Pro Bono Net, a national nonprofit dedicated to increasing access to justice for the disadvantaged, received a tailored social media audit from Mouse and Pen.

“It was a pleasure to serve Pro Bono Net,” said Scott Fuhr, owner of Mouse and Pen. “An analysis of the organization’s social media efforts produced creative ideas to increase connectivity with its audiences at all levels of the organization by using Twitter, LinkedIn and Facebook.”

According to a recent study*, only 41% of firms using social media vehicles said they have a strategic plan to guide their activity in the social media space.

“Scott at Mouse and Pen provided ideas for social media vehicles that Pro Bono Net can execute to increase engagement among our membership of 65,000 volunteer attorneys and our partners in the legal services and pro bono community,” said Pam Weisz, director of communications and corporate sponsorship for Pro Bono Net. “His advice was well thought-out and very helpful.”

Pro Bono Net’s comprehensive programs, including www.probono.net, www.LawHelp.org and www.LawHelpInteractive.org, enable legal advocates to make a stronger impact, increase volunteer participation and provide assistance directly to the public. Pro Bono Net has also provides developed a technologically-advanced software platform, Pro Bono Manager, which allows law firms to efficiently manage their associates’ pro bono caseloads and encourage more participation in pro bono activities.

Fuhr added that organizations or services that are not operating with a minimum of a draft of a comprehensive social media strategy are risking major opportunities for business growth and can expect their competitors that do have active social media elements to take the lead in market share.

For more information about Mouse and Pen, email scott@mouseandpen.com, or visit the blog, at www.mouseandpen.com. Connect with Mouse and Pen on Facebook (www.facebook.com/home.php?#!/pages/Philadelphia-PA/Mouse-and-Pen/122559341087491?ref=search) and on Twitter (http://twitter.com/mouseandpen).

About Mouse and Pen
Mouse and Pen provides social media strategies and marketing services that improve sales via blogs, Twitter, Facebook, LinkedIn, YouTube, social media press releases and websites. All projects are executed with two goals in mind - to engage readers and to achieve business results. Mouse and Pen is powered by Scott Fuhr, a marketing professional with over 13 years of strategic public relations and communications experience. Click www.mouseandpen.com/testimonials for testimonials. Visit www.mouseandpen.com.

About Pro Bono Net
Pro Bono Net is a national nonprofit organization dedicated to increasing access to justice through innovative uses of technology and increased volunteer lawyer participation. Pro Bono Net uses innovative web-based platforms - www.probono.net, www.lawhelp.org and www.lawhelpinteractive.org - to recruit and support volunteer lawyers and provide direct information and tools for self representation to low-income communities. Pro Bono Net has also developed Pro Bono Manager, pro bono practice management software that helps AmLaw 200 law firms increase pro bono participation, manage pro bono caseloads more efficiently and raise internal and external awareness of pro bono efforts.

Contact:
Scott Fuhr
Owner, Mouse and Pen
scott@mouseandpen.com
484-680-2431 (mobile)

* Study Source: Digital Brand Expressions, LLC.

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Contact Information
Mouse and Pen
Scott Fuhr
484-680-2431
Contact
www.mouseandpen.com
Twitter: http://twitter.com/MouseAndPen

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