Marcus Evans Presenting to You "Innovative Marketing for Retail Banking"

Exploring new channels and adopting new-age marketing strategies to strengthen brand and customer loyalty

Kuala Lumpur, Malaysia, December 20, 2010 --(PR.com)-- The Innovative Marketing for Retail Banking conference is scheduled for March 7-8, 2011 in Singapore where the emphasis is on exploring new channels and adopting new-age marketing strategies to strengthen brand and customer loyalty.

Competition is stiff and due to regulations, most banks are struggling to innovate. Singapore’s banking sector took a hit during the GFC, but they are bouncing back and competition is fiercer than ever. A study by Cisco Retail Banking Survey finds that Generation Y Consumers' needs will continue to transform retail banking and with them as an emerging market in the region, banks that can innovate their services and better position their brands will remain standing.

The conference will feature speakers from Fortis Bank - Turkey, Bank of India - Singapore, RHB - Malaysia, PT Bank Permata Tbk - Indonesia, HSBC Bank Middle East – UAE, Standard Chartered - Hong Kong, Bankwest - Australia, St George Bank - Australia, BNP Paribas - Japan, Bank of China – Malaysia and Maybank - Malaysia.

This conference offers industry best practices, different strategies as well as the different types of new technologies that will push marketing to the next level. It offers priceless opportunities to attain practical solutions in targeting on-going marketing strategies and value that can be obtained through a new marketing mix.

The conference also features an interctive workshop on Social Media Marketing by Mr. Kyle Lacy, CEO, Brandswag, U.S.A. Mr. Kyle Lacy will unveil the true potential of social media marketing and how banks and retail financial institutions can cultivate and enhance their brand position.

Headquartered in London, Marcus Evans is one of the world's largest conference organizer with offices in over 30 countries worldwide. As a world leader in business events, we hold over 1000 summits, congresses, conferences and training courses per annum. More comprehensive information on our company can be found at www.marcusevans.com

Media Contact:
Ms. Lee Chew Wan
Tel: +603-2723-6748
Email: LeeC@marcusevanskl.com

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Marcus Evans
Lee Chew Wan
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