Infomarketingexperts.com Shows Spam Slashed by 25%

London, United Kingdom, September 12, 2012 --(PR.com)-- A combination of new technology and better data management has led to a reduction in spam of up to 25% over the last two years and severely dented the industry profits.

According to a report by Symantec the introduction of cloud based systems such as gmail and the subsequent sharing of behavioural data globally has led to the development of much more efficient spam filtering systems. Improved virus protection, new mailing list legislation and more rigorous vetting by data management companies are also cited as factors in the fall.

The Symantec report details how spam levels from all email which stood at 89.1% in 2010 had fallen to 68% in 2012 an effective drop of almost 25%. This was despite an increase in malicious software and websites, which as a report published here details, actually increased by 10% in recent years, with India overtaking The US in spam produced in the first quarter of 2012. However thanks to the growing number of anti spam systems being put in place and a new determination to tackle the problem following the strengthening of the laws on subscription based advertising, most email users have noticed little change. Spamming has become less profitable over the last two years especially in the direct mail shot system and spammers are now switching their focus to other platforms and in particular to social media channels. It is now estimated for example that over 40% of Twitter accounts are spam effected.

With spammers seemingly determined to follow Deep Throat's dictum from All The President's Men; “Follow the money!” this trend looks set to continue in the future as companies focus on improving their data and reputations. As Mary Doyle of DQ Global recently said; “Distancing yourself from underhand marketing practises is becoming a higher priority since company reputations are so visible online. We have seen that people are increasingly working to clean up their customer data.”