Washington, DC, February 07, 2013 --(PR.com
)-- In January, MPO Research Group asked Americans where they get their news. The answers represented a diverse range of media, but over half of all respondents say they get most of their news from television. Cable television, favored by 35.3% of Americans, is slightly more popular than network television, which is preferred by 28.7%. The most popular non-televised form of news is the Internet (12.2%), followed by newspapers (10.6%) and radio (9.2%). Social media and word of mouth are the least favored, preferred by 0.7% and 0.5% respectively.
Most news sources are favored fairly equally by men and women, save network television and the Internet. Women prefer network television more often than men (36.5% of women and 20.9% of men say this is their favorite source of news), while men rely on Internet news more than women (17% of men and 7.4% of women say the Internet is their favorite source of news).
Preference for cable television as a news source increases with age: it is most popular among those over 60 (42.3%), followed by those aged 40-49 (37.2%) and those aged 50-59 (35.8%). No respondents aged 18-19 prefer cable TV news and only 18.4% of those 20-29 and 24.6% aged 30-39 do.
Personal Financial Situation
Respondents who get their news from different sources have very different outlooks for their personal finances. Respondents who are pessimistic about their financial futures are likely to have gotten their news from cable television (45.7% of those who expect a significant decline and 44.9% of those who expect a modest decline). Respondents watching network television are generally more optimistic: 50% of those expecting a significant improvement and 34.7% expecting a modest improvement get their news from network TV.
Surveys are conducted by MPO from a national panel of over 5,000 randomly selected individuals in the United States, accurately reflecting all backgrounds in terms of age, education, ethnicity, gender and political affiliation. MPO is a self-funded, independent and non-partisan research and news organization. News stories from its monthly research surveys can be found on www.mpopost.com.
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