Hobson Manufacturing Employs New Social Media Platform Votable to Gain Customer Feedback
Santa Clara, CA, March 04, 2013 --(PR.com
)-- Riding the wave of social media, Hobson is one of the first aerospace hardware manufacturers to implement cutting edge social media and engage customers in highly interactive image & photo guide surveys.
Hobson Manufacturing, leading aerospace fastener company, chooses the Votable.com social polling platform to engage customers in an interactive survey. Hobson provided the ability to review customer feedback via Votable’s automated percentage based rating system and social commenting technologies.
Hobson, like any company requires customer feedback to better its products and services, support customer relations and general business activities. An ISO 9001 compliant company, ratings and comments from the interactive polls are intended to provide keen insight, adhere to Hobson’s continual improvement policies, and fulfill standards set forth in its procedural ISO manual.
With over 50 years of industry experience on the part of its founder, John Rush, and successor and son Courtney Rush, Hobson continues to focus on the critical factors and strict requirements of precision hardware manufacturing, while keeping an open eye on technology innovations such as the internet-based platform Votable provides.
The decision to test and implement the Social Voting platform provided by Silicon Valley based Votable was not an easy one, said General Manager Courtney Rush in an interview prior to this publication; “Within the Aerospace and Defense market, smaller companies like ours do not have the resources to take advantage of latest technologies. Perhaps 98.9% of surveys are currently conducted via dated, disconnected, and non-environmentally friendly formats including plain paper (received via fax), PDF, and word processing formats. Current surveys are overall difficult to work with.”
With Internet advances becoming stable and effectively utilized by the international business world, in addition to no cost of entry, Votable is currently free, Hobson marched forward by drafting and compiling a simple 5 question survey with multiple choices and comment based answers, all within a few hours. The survey was live and ready for action, neatly compiled in Hobson’s Polls page within Votable. Though most “Surveys” in the highly privatized and secure aerospace and defense industry are dutifully lengthy and detailed. With it’s customers usability in mind, Hobson focused on a brief set of customer service and product related questions that would provide key business results, and test Votable’s viability.
In addition, Votable provided Hobson with non-technical abilities to easily create question and answer sets including photos intended to guide and add visual dimension to answers. In addition the Votable platform provided automatic scoring, commenting, and comment up-voting intended to engage users in an open discussion on products and services provided by Hobson.
More about Hobson: Hobson’s primarily small yet high-precision parts make their way securely onto various Civil, Military and Aerospace applications including Commercial Aircraft, Space Satellites, and Naval Vessels. Applications contracted by industry giants and government agencies including Boeing and Lockheed Martin Company, and notably the world famous NASA Space Shuttle project. Product focus includes National Aerospace Standard (NAS), Military Specification (MS) Fasteners and related hardware including Standoffs, Spacers, Threaded Rod, and Electronic Components.