Philadelphia, PA, September 06, 2013 --(PR.com
)-- If you’re still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission, you are doing things all wrong.
In this Soundview Live webinar, How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy will demonstrate that the currency of the Relationship Era is not awareness, or even quality; it is authenticity. They will describe the four forces that have disrupted the status quo and the how companies need to transform themselves by focusing all relationships around their core purpose. Learn more at http://www.summary.com/track/_/How-Authentic-Customer-Connections-Drive-Superior-Results.
Bob Garfield is the most prominent commentator and analyst of advertising and marketing who has ever lived. For 25 years, his weekly AdReview evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ads from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously — and presciently – – chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous marketing book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in eight languages. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. He also writes a bi-weekly column for The Guardian.
Doug Levy is CEO and Founder of imc², now MEplusYOU. Doug believes authentic relationships fuel the most astonishing brands. Doug and MEplusYOU are helping their clients build stronger customer relationships and outperform their competitors. The company has continually evolved, and now plays a central role in driving results for some of the world’s most successful brands. With offices in Dallas and New York, the agency’s client portfolio spans many industries, including companies such as Procter & Gamble, RadioShack, Louisville Slugger, Samsung and Enterprise Rent-A-Car.
Doug is an avid learner and passionate leader with a particular interest in the evolution of business and marketing. He is a leader in the growing Conscious Capitalism movement and is an active member of the Board of Conscious Capitalism. Doug is a summa cum laude graduate of the Wharton School of Business at the University of Pennsylvania. He lives in Dallas and enjoys spending time with his two daughters and co-leading a cycling team with his wife that has raised nearly $2 million for the National Multiple Sclerosis Society.
Attendees will learn:
- About a unique template for shifting from the rapidly deteriorating Consumer Era of mass marketing to the rapidly emerging Relationship Era.
- How businesses can, and must, fundamentally change their relationships with customers, employees, suppliers, investors and all other stakeholders.
- From the data and case histories demonstrating that making a profit is the consequence of understanding your reason for being.
- How to avoid the most common marketing malpractices emerging in the digital world.
About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.