Q1 Productions Announces Launch of Digital Sports Fan Engagement Conference, Set for March 2014
Chicago, IL, October 14, 2013 --(PR.com
)-- Q1 Productions, leading organizer of research-based, educational program content, announced today the formal launch of the Digital Sports Fan Engagement Conference, taking place March 3-4, 2014 in Dallas, Texas. The program brings together marketing and communications executives from throughout the sports industry to discuss the challenges and opportunities available in engaging fans and increasing active participation through the implementation and use of digital and social media marketing strategies.
“Digital and Social Media Marketing have become the most effective ways of increasing sports fan engagement,” comments Kate Jeter, Director at Q1 Productions, “Teams, facilities and associations throughout the world are finding new ways of connecting with their fan bases through the use of digital media, and find that these projects are not only increasing loyalty and excitement around their teams, but also in an extremely cost-effective manner.”
Throughout the two-day program, participants will have an opportunity to hear from over 30 teams, associations, facilities and major sponsorship brands on the critical challenges and success stories that this industry has to share. With a clear focus on digital engagement, presenters will cover topics such as selecting appropriate platforms for engagement, the creation and delivery of timely and relevant content, as well as methods for driving revenue through these marketing channels.
Presenters will represent major professional sports teams and associations as well as Universities, with leading presenters such as Jeramie McPeek, VP of Digital at the Phoenix Suns, Rob Bernstein, VP & Editorial Director, Digital & Print at the WWE and Craig Pintens, Sr. Associate Athletic Director, Marketing & PR at the University of Oregon leading the agenda. Other groups represented on the program include the Miami Dolphins, Texas Rangers, Green Bay Packers, NASCAR and the America’s Cup Event Authority.
Major brands supporting sport through sponsorship initiatives will also participate in the program, with representatives from ESPN, Adidas, Coca-Cola, FedEx and AT&T already on the speaker roster.
“Feedback from the program content has been fantastic, with such excitement surrounding an event focused just on digital engagement,” said Nathalie Davis, Production Manager at Q1, “Throughout the research and development of the program we’ve had such a tremendous response – there’s really a need in the market for teams to come together to discuss this specific and rapidly evolving area of marketing and engagement.”
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at:
About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.